The Four Elements of Successful Article Writing
The significance of articles in today's websites and internet
based companies are vast. They dictate a lot in the success and
the drive of traffic into one's site. It has become a key
element in making a site work and earns revenue. A website
operator and owner must have the good sense to include articles
in his or her site that will work for them and earn them the
many benefits articles can give to their site. Articles have
been known to be the driving force in driving traffic to a
website. Articles are a factor in giving site high rankings in
search result pages. The higher a site ranks the bigger slice of
the traffic flow pie he gets. With a huge number in traffic
flow, there are more profits and more potential for other income
generating schemes as well.
But, it is not just about stuffing your site with articles; they
have certain requirements as well. These requirements must be
met to obtain the maximum benefits an article will provide for
your site. A well written article will catch the eyes and
interest of your customers and keep them coming back for more.
They would also be able to recommend your site to others.
Here are some tips to help you and assist you in making your
articles. Below you will read about four things all articles
must have to make it successful and helpful in making your site
a profit earning and traffic generating site.
* Keywords and Keyword Phrases.
An article must always be centered on the keywords and keyword
phrases. As each website visitor goes to a site, there are those
who are just merely browsing but actually looking for a specific
something. When this happens, a searcher usually goes to a
search engine and types in the keywords they are looking for
(e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera). It
could be anything they want.
The Important thing is that you have an article that has the
keywords that arerassociated to your site. For example, if you
maintain an auto parts site, you must be able t have articles
about cars and their parts. There are many tools in the internet
that provides service in helping a webmaster out in determining
what keywords and keyword phrases are mostly sought out. You can
use this tool to determine what keywords to use and write about.
* Keyword Density
Know that you have your keywords and keyword phrases, you must
use them completely. An article must have good keyword density
for a search engine to "feel" its presence. Articles should at
least have ten to fifteen percent of keyword density in their
content for search engines to rank a site high in their search
results. Getting a high rank is what articles do best for a
site.
Keyword density is the number of times a keyword or keyword
phrase is used on an article. The number varies depending on the
number of words used in an article. An effective article must
have a keyword density that is not too high or too low. With a
very high density, the essence of the article is lost and may
turn off a reader as well as the search engines. It comes off as
annoying A low number may be ignored by the search engines.
* Good Article Content
Like what is stated above, you cannot just riddle an article
with keywords. They must also be regarded as good reading
materials. Articles must be able to entertain people as well as
provide good information and help for their needs. Articles
should be written well with correct spelling and good grammar.
If you want people to trust you, make your work good and well
thought out.
People respond well to figures, facts and statistics. Try to get
great information and as many facts as you can. A good and well
written article will boost your reputation as an expert in your
chosen field or topic. As more people believe in you. They will
be able to trust you and your products.
* Linking Articles
And another important thing to remember. If you are going to
submit articles to ezines and/or contribute your articles to
newsletters and other sites, DON'T ever forget to include a link
to your site. A little resource box with a brief description of
your site and you should always be placed right after your
articles that you have submitted. If people like your articles,
they will most likely click on the link directing them to your
site.
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