Internet democracy is dying
Do you know that Internet is no longer a free Internet that
everyone can share information with everyone else or everyone
can freely publish your ideas or have your voice heard? As of
today, the Internet is controlled by many Giants that can
manipulate what we see, what we hear and it is the Giants to
tell the public what is to be heard.
What's the Problem with the current Internet? People may ask
the question. True, if you are the one that relies on others to
provide you everything, you may feel this way - it should be
that. However, even you are one of the Google fans, Yahoo or MSN
fans, do you some times feel frustrated that from within their
search or web site, you cannot find the real information you
need, or have your been presented with too many garbage or
un-related advertisements? I bet that no one can say No with
absolute confidence.
So this is the problem. After 10 years development of Internet,
the Internet has evolved from the original free network to
current commercial centralized network that only a few dominated
players are in control. You may still argue: there are still
millions of web sites I can go to and if I like, I could open a
new web site any time......
True! However, there is one question you need to answer: How
could you let others know about your site without going through
the big ones? The truth is, the giants like Google, Yahoo or MSN
are actually taking control of the whole Internet by their
search engine, or by their directories, which, in the beginning
of the Internet era, are quite democratic, now become more and
more monopoly.
I still remember that about 5 to 10 years ago, submitting your
site to any web search engine or directory is quite simple - it
is automatic and quick. The CGIs in those servers will add your
link in a couple of minutes and your link will appear in the
directories in a couple of minutes, or even hours. However, do
you know that the now, most companies have to pay to submit your
web site into the main directory? Most, if not all, major web
site charges for a fee in order to list your web site, or your
product into their listings.
But there are still some free listings in the net. You may still
argue. True, but look at their traffic rank, any web site that
has a Alexa ranking above 1000 wont bother to list your stuff
for free - or even it is free, you will be put to a long waiting
time or waiting list, from 2 weeks to 3 months, which,
effectively, will force you to pay to get your stuff available
to the public.
This behavior is not rare but more common practice and
contributes quite a lot to those Internet companies' financial
reports. And people are getting more and more used to them, just
like people have to reply on Microsoft Windows for their
desktops or Google for their search.
Search engine providers now have absolute power to direct user
flow. And since they are not regulated, they are self-policing
and if they like, such as Google, Yahoo or MSN, they are
effectively control something over 90% of the internet's
traffic. That's an awesome amount of power that is not
answerable to anyone. For example, recently there is a news
about Go
ogle banning German BMW
http://blog.outer-court.com/archive/2006-02-04-n60.html
If those guys don't like anybody -- for any reason -- he may be
cleaned from their index and essentially booted from the
internet. This is not about whether they have good reason or not
- sometimes the reason they feel good may seem absurd to other
people, or even they have good intent and try to do good but at
best, it is still a risk to relying on a single company to
become the sole source of our daily information.
In summary, the Internet or the information in the Internet
should not be governed by very few companies; it is the Internet
from the user, of the user and for the user. If we view the
Internet as one of the biggest community, everyone in the
Internet is a community member and should have equal power of
management power; those few governors in the Internet - big
companies such as Google, Microsoft or Yahoo are also just a few
community members and the whole community should be managed or
controlled by them, instead, every user in the Internet should
have equal rights on the information in the Internet.