Creating an "Ad" That Works!!!

This is a copy of my most recent email newsletter. This was an overwhelming success. *********************************************************** January 2006 The Early Bird Gets the Worm---Don't Delay Free Tree Day Jan. 28th is "Free Higan Weeping Cherry Tree Day" Greetings! January 28, 2006 is "Free Weeping Higan Cherry Tree Day..." All members of our email club can receive a free Higan Weeping Cherry when you bring your pickup to our 5275 West Swamp Rd. Fountainville, near Doylestown, PA, location. These trees are 10 to 14 feet tall and in 24" baskets. These trees must be picked up on the 28th, before 5pm. Sorry, no rain checks. There is a limit of one per family and you must have been a member on or before January 27, 2006 of our email club. Fair is fair. Sincerely, Bill Hirst Jan. 28th, 2006 is Free Tree Day 8:00AM-5:00PM Reasons to Come to this Event We are selling 150 acres of our nursery and we must liquidate many trees and plants. Some of of plants are in quantities that would supply us for many years of sales. But we can't move that number of trees. Thus they will be either sold at a discount, destroyed, or given away. I like the last option. Thus, if you bring your pickup to the farm today, Saturday the 28th, we will give away 1 free Higan Weeping cherry to each email newsletter subscriber to Highland Hill Farm that picks up the tree by 5PM. Sorry you must be have be signed up by Jan. 27th, to qualify. There are no rain checks. These trees are in 24 and 28 inch baskets and are app. 10 to 14 feet tall. Wow. We will help load them in your pickup. We have a total of 75 trees ready to give away while the supply lasts. All other trees and plants are 20% off today. Driving Directions to the Farm: Highland Hill Farm 5275 W. Swamp Rd. Rt. 313 Fountainville, Pennsylvania 18923 just northwest of Doylestown, in the center of Bucks County, PA for personal help, email: myhirst@yahoo.com Visit the website http://www.seedlingsrus.com. We will have other free tree offerings each month. You're invited to "keep in touch." ************************************************************** Within 15 minutes of this email being sent from my "outbox," people started to arrive to make their selections! We would likely have had no customers otherwise on this winter's day. Yet, we sold enough other stock to more than make this offering financially possible. Do you see it? Use an opportunity to reduce your stock in a species or two that needs "thinning down," and while you enjoy that benefit, you'll get lots of people to come to your "store." We gave away 52 trees and this was compensated even moreso by the press showing up and giving us exposure in the local newspapers. As a matter of fact, we made a good customer by offering to give away our old landscaping timbers for free. One fellow in particular was absolutely thrilled. He kept coming by just about every day to put 6 or 7 of the large "railroad ties" in the back of his little SUV. Eventually, he proudly lined both sides of his 400-foot long driveway! As for us, we got rid of rotten timbers we didn't want and just about every day, he also bought a shrub to put on the right front passenger seat of SUV. "One man's garbage can be another man's gold."