Link Building Success
A proven method in the modern search engine optimization world
without any doubt is how successfully you create a powerful
network of links pointing at your website. Google specifically
and other leading search engines nowadays put emphasis on the
number and quality of links that directly or indirectly shoot at
your website.
It's not a couple of years ago that all you had to do was making
web pages loaded with keywords or what is called keyword rich
web pages, at present if you want to appear on first pages of
search engines, you necessarily have to have valuable, high
quality links to your website, and this can be done in several
methods.
Some people think that Ok, yesterday we registered a domain, and
today we set up our web hosting account and tomorrow we buy
links from so many websites offering text links or banner links
and so the next week we are in the top ten results of search
engines and two weeks from now, we will be circled by thousands
of visitors to our website and so our newly launched business
will skyrocket.
Unfortunately or fortunately this is not the case, time is
needed, and you have to be very smart and patient at the same
time, it's a general belief among leading online web marketing
experts that you shouldn't expect a miracle to happen in the
first six months of being online.
The reason is that search engines in addition to the number of
links established to your site, they calculate the lifespan of
the links as well. For example, links that you buy or other
webmasters exchange with you are nice but their powerful effect
appears after usually three months of establishment.
So, please be patient and look for quality links. For instance
if you set up a web business about website design, try to
exchange or buy links with other webmasters in the same related
field, how on earth a link from a website that sells books can
help your web ranking in search engines? The other case is true
as well, only 5 quality links from related websites are much
better than hundreds of links from unrelated sources.
By quality, I mean links that come from authoritative sources
and websites, as you know the importance of links is measured
through pagerank, for example 5 links with pageranks of 5 are
much better than 10 links of pagerank 2. Please note that
monthly links are not very much helpful, so if you buy text
links make sure you order for several month, or when you decide
exchanging links with other webmasters, make sure you both are
determined to display each other links for years to come, and
this is the place where the importance of yearly links and
permanent links are eminent.
As you might know there are certain related websites called
directories that offer permanent or yearly based subscriptions,
links from these websites are very helpful. But there is a minor
hidden fact that some directories are called link farms because
they do not have any contents except for links, so be aware as
to where your links appear on, on useful related directories
that contain useful content as well as links or merely some
websites that are loaded with thousands of links, stay away from
such artificial link building strategies.
Another very important note about establishing links is how the
actual link points at your website, as in our previous example,
if you want to pay for a link to point at your website design
related website, arrange the format of the link in a way that
the anchor text or the clickable part of the link contains the
words website design and not necessarily your website name, this
is a proven method.
The other note that can be mentioned in here is the number of
links per page, for example if another webmaster put your link
on a page with 20 other links, this is nice and acceptable but
if your link is seen on a page among 150 other links, you see
this is not recommended.
Search engine friendly pages too are very important, make sure
your link appears on pages that are indexed by search engines
easily, how, if the link Url contains only your real Url, this
is great but if the link is established through programming
codes, not very much useful.