What is the mysterious Niche Market?
The Niche Market is a shy creature. It hides away, watching for
the opportune moment to leap into your spotlight when its name
is called. Then it comes arunning. It's very friendly and loyal
when you get to know it. But treat it like any other creature or
call out the wrong name and it runs away again into the shadows.
If you think of a supermarket as the big sell-all-market, then
to seek out a niche market, you walk your trolley along several
aisles to the supermarket's Bakery Department. There you seek
out the nan bread packs. If you're buying a red plastic hair
comb you've come to wrong place.
Your journey to the fabled Red Plastic Hair Comb Niche Market is
not pie in the sky, it's not even in the Bakery Department.
The red plastic hair comb buyer, bows a head in disappointment
and shuffles from the Bakery Department in search of the Niche
Market, far away in Aisle 4. How could so much time and effort
be wasted seeking out nan breads? You can't comb your hair with
a nan bread.
A Niche Market is a well defined cluster of individuals with
broadly similar interests, needs and desires who buy specific
items for specific reasons. Don't confuse hair combs with nan
breads.
Suppose you are selling nan breads online. To increase your
visitors numbers, you will need to research the websites where
those individuals interested in eating nan bread visit. Get to
know this nan bread eater. Research the key words and the
essental information that excite nan bread eaters.
Now describe your perfect nan bread buying customer to discover
what a Niche Market is. Use this information on your website.
Article by Mike Lindley. Contact txtmssnger@yahoo.co.uk
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