The Benefits of Renting a Trade Show Display
Trade shows can be a great way to win new business, make new
contacts and unveil new products to the marketplace. Exhibiting
at a trade show means you are going to need to a trade show
display to attract attention and showcase your company and
products. The benefits of renting a trade show display, instead
of purchasing one, can be numerous for small businesses or
start-ups attending their first trade show and large businesses
looking to increase interest at their next show. Below are some
of the reasons why renting a trade show display is a good idea.
Convenience
The convenience that renting a trade show booth provides, as
opposed to buying one, can be one of the most important factors
in one's decision to rent. Renting a booth for your first few
trade shows will allow you to get a feel for these shows and how
much money you may be able to make by attending them. You don't
want to make a big investment in a trade show display only to
find out that the trade show scene is not for you. Using a
rental gives you the impact of having a customized trade show
display and the convenience of not having to commit to a
specific format.
Flexibility
Renting a trade show display also offers flexibility. Renting
allows you to customize your display for every trade show that
you attend. If you used a format that you did not care for, then
for the next trade show choose a different format - the only
thing you need to do is purchase the graphic panels for the new
trade show display configuration.
Display rental also gives you the opportunity to experiment with
the size of your trade show booth without worrying about making
a big investment in a booth that may not suit your needs from
one trade show to the next. You can also try out the different
types of displays available, such as a pop-up displays, to see
which one is easiest for you to set up and break down.
Basically, renting allows you to experiment with many different
aspects of your trade show display, so that you can get a feel
of what is right for you. Maybe, once you know what you want,
you will then want to buy a trade show display of your own or
maybe you will enjoy the flexibility of renting so much that you
will continue with that option. Either way, renting, instead of
making a big initial investment, will allow you to know for sure
where your preferences lie.
Additional Options
Renting a trade show display may be the way to go if you are
looking to augment your current trade show format. With add-ons
such as literature racks and banner stands, a trade show booth
can offer more visuals than just what is on the display itself.
If you have a large booth space and you want to manage traffic
or provide additional information, renting a display is a good
choice. This can help you expand your trade show booth to create
a larger, more dynamic selling environment. Plus, if you are
rolling-out a new product and you don't want to redo your main
display you can feature the product on a rental display.
Cost-Effectiveness
If you are promoting a small business or start-up, then renting
may be the best option for you since you may only attend a few
shows a year. If you were to buy, the investment you would make
would largely eat into whatever profits you earn for the year
from the few shows that you do attend. Until you attend trade
shows on a more regular basis, renting a trade show booth may be
the most cost-effective way to go.
Considering all of these great benefits, it is easy to see why
one would want to rent a trade show display, rather than
purchasing one themselves. Whether you are an individual, small
business, or a large company, renting a trade show display can
offer you advantages that you would not otherwise have with your
own display.