Buying Tyres Online?
Why should you buy online?
Does this scenario sound familiar? You go into a tyre depot for
a tyre, several sucks through the fitters teeth later and you
come out with 4 new tyres, an exhaust, new shocks and a stem
lube whatever that is!
That's a very real fear faced by customers of fast fit tyre
centres and all too often it's a fear that becomes a reality.
Principally because those other items are the items that that
teeth sucking fitter is paid bonus on selling. Buying online is
a good way to insulate you against that.
How it works
When you buy online, you select the tyre via the website, pay,
select where you want to fit the tyre and then arrange the
appointment. It's not as complicated as it sounds, often this is
done within about 5 clicks. This tells the online company where
to send the tyre. you then go into the selected tyre store at
your appointed time where they will fit it for you. Most online
centres require 24hours notice to get the tyre to the tyre
store, but that is changing and if shop around a little, you may
be able to find some with instant availability.
The Advantages.
Firstly with most of the online tyre companies, you pay before
you go into the tyre centre. That means often the tyre centre
isn't expecting you to go into the store with money, therefore,
he's already written you off as a prospect for the "up sell".
In addition, you get much more choice, I would always recommend
that if you are only fitting one or two tyres you should fit the
brand and pattern that is on the tyres you are not planning to
replace. Don't mix patterns if you can avoid it. Generally, when
you drive into a tyre store, you are offered what they want to
sell you, what they are bonused on or what they have in stock.
If they are owned by a tyre manufacturer, like Bridgestone,
Pirelli, Michelin or Continental they will try to sell the owner
brand and often that is what they will have the most stock of.
Online tyre suppliers have no overriding interest in what they
sell you. If they are making a profit, they will sell you what
they ask for
Which leads me on to the best reason to buy online. PRICE. Think
about it, a chain of tyre stores has to pay for the buildings
they are in, the staff they employ, the personnel department to
manage the staff, the computer systems the use, all of these
costs go into to the price you pay. Online tyre suppliers don't
have these costs, therefore, they can pass the savings on to you
ensuring you get a great deal online
So what of the disadvantages? If you have a puncture now, you
can't always wait 24hrs for the tyre to arrive in the tyre store
and then the other thing to consider is that if they don't own
the store that they are sending the tyre too, they can't easily
control the quality of the service you receive. They counter
this by extensive use of customer satisfaction surveys and
rewards for those stores that achieve high scores.
It's a trade-off, it you need a tyre right away then you may
need to shop offline, but if you have the time, I would highly
recommend buying online, it's easy, you get what you want
without pressure from salesmen and you should expect to be able
to save money.