Instant messaging in demand
With the advancement in mobile technology, mobile networks are
trying to push instant messaging a step further. The Internet
and Java enabled mobile devices make Mobile Instant Messaging a
reality. Fifteen networks have decided to work together to make
it easy to IM across networks. The success of IM on the net has
motivated mobile networks to get it working on mobiles as well.
People are now using mobiles to send IM rather than a PC and the
operators are convinced that they can gain good revenues for
data services. The operators are hopeful that instant messaging
will repeat the success of text messaging, as more and more
people will start using IM for their day-to-day communication.
According to the Mobile Data Association, British mobile users
sent 3.1 billion text messages in December alone, which helped
the operators make good money. With the coming of third
generation mobile networks, IM has received a smother acceptance
by a large number of users. Because of improved bandwidth and
reduced latency, now you can use IM's in a more suitable way.
The 3G networks can carry more data and transfer it faster
making it easy to message instantly. IM conversations involve a
faster exchange of messages than text messages, thus ensuring
that you enjoy an experience similar to that available as online
chat. The latest technology is quite capable to handle large
amounts of data. Technology therefore is no longer an obstacle
to the IM revolution. The splits between the operators of the
online IM networks was however a big problem. They are now
slowly starting to link to each other. The mobile operators have
learnt that they should start exchanging information among
themselves. 700 million mobile phone users have agreed to use a
single standard for IM, which would work across networks. Later
this year, the operators are looking to launch instant messaging
mobile services. It was reported that to make IM conversations
easy to follow, some work is still needed. Instead of arranging
messages by when they arrive, it would be far better to arrange
them by both conversational thread and time. One more problem
that needs consideration is that IM conversations are often
between large groups of people rather than one-to-one like text
messages. Another cause of concern for operators is the fear
that committing to IM could weaken their brand. No operator
wants to give away too much control to net-based IM operators,
as they may become their competitors in the near future.
Operators still have a huge control over price and user
conditions. But within 2-3 years, operators would not be able to
control that anymore.