MADE TO ORDER- 5 Ways to Add Value
A recent American Demographics survey concluded that 75 percent
of American adults crave more customizable products and
services, and 85 percent of 18- to 24-year-olds feel the same
way.
THE TEST: When you come in contact with one of your
clients or colleagues , in what ways can you 'personalize' the
experience?
1. SHARE A LAUGH: Laughing releases even more endorphins
than smiling. It also releases enkephalins, which are natural
pain suppressors.
2. PAY SOMEONE A COMPLIMENT: Praise stimulates the brain.
Look for the good in others, and learn to appreciate small
things.
3. HAVE A POSITIVE ATTITUDE: A Patient-focused medical
study showed that optimists are able to cope more effectively
with stress. They tend to look on the bright side of things, and
take extra steps to circumvent or diminish obstacles.
4. SEND THANKYOU NOTES: 'Management guru', Tom Peter's
writes, "send them by truck loads". A good will message
strengthens the importance of a relationship and validates an
interest in the product, service, and collaboration. It's common
courtesy, and you'll stand-out.
5. FOWARD AN ARTICLE ON A TOPIC OF INTEREST: Have you
ever talked about movies, travel, or sports with a colleague or
a client? If so, clip out a review of a movie they've enjoyed,
send them a hot tip on a restaurant in a city they frequently
travel, or pass on an inspiring story---A fun note, a newspaper
clipping, or an article on a recent business trend, can send a
message that you've been listening carefully.
THE RESULTS: You affect others profoundly & people want
more. WOW!