The Use of Goals - Friend or Foe?
As a society we are achievement driven, recognized for our
tangible contributions to the world. The examples of this are
everywhere: At school we are praised for doing well at tests and
reading to certain levels. At work we are rewarded for achieving
specific objectives. On the sporting field our athletes are
heralded for their victories. Public organisations are required
to share their goals with the world. The penalties for failing
to achieve them are collapsing share prices and reduced
investment. The message is clear - it is good to achieve.
Intrinsic in our achievement driven approach is the use of
goals to articulate and define what our achievements are to be.
We can all think of our own goals, even if we have not taken the
trouble to write them down (this is a sin in the world of goal
achievement!). And for the most part, setting and striving for
goals is a widely used and useful process. It does drive
behaviour and encourage people to do things that they may
otherwise not. Setting goals can provide clarity and direction,
focus efforts and harness the power of groups.
But the inevitable result of goals not being achieved is a
sense of failure - we did not do what we committed to, we have
personally failed in our efforts. This feeling may persist even
when factors outside of our control influenced the outcome of
the goal. For many, our internal definitions of success are
bound up in our achievement of goals. If I get this job or buy
this house or make this team then I am a success. Therefore not
reaching a goal makes us "unsuccessful". It is this aspect of
goals that causes the most damage. All of us at some time will
"fail" to achieve a goal. Is there a different approach to take?
Perhaps the most powerful framework to change is your
definition of success. If you currently measure your level of
success against benchmarks such as what work you do and/or what
you have, try the following exercise. Complete this sentence: "I
know I am successful when.......". Start by finding three ways
to complete the sentence that aren't work related and don't
involve having material things. The statements need to be more
about who you are. Some examples:
I know I am successful when I wake up looking forward to every
day
I know I am successful when my children make me laugh
I know I am successful when my energy levels are through the
roof.
Changing your personal measures of success is a great way to
alleviate the pressure of achieving certain goals. Even if you
don't get that promotion or buy that house, you are still a
successful person by your own definitions.
Another way to take the pressure off achieving goals is to
actually give them up. Instead of focusing on the end goal
itself, think about what you can do each day that will take you
one step closer to where you want to be. For example, for many
months I had a goal of leaving my paid employment to begin
coaching full time. I would set a date for myself, extend it,
and extend it again. Finally I decided that as long as I was
taking positive steps each week towards starting and building my
business, that I would know the right time to resign from my
job. The pressure of resigning by a certain date was gone, but I
was still taking positive action every week.
I don't mean to invalidate the process of using goals. Goal
setting is an extremely useful tool for many people in many
situations. But if your goal list is too long or you have goals
that drain your energy, consider redefining your measure of
success or dropping certain goals for a while. Feel the freedom!