Marketing Numbers UK
"Marketing Numbers UK Marketing numbers, already prolific in the
United States, are quickly gaining popularity in the UK. They
are emerging as a powerful business tool that many organisations
should not be without. These are special telephone numbers which
may be used to eliminate geographical barriers, generate revenue
and strengthen brand presence.
The major advantage for businesses of marketing numbers is that
they are generally supplied with powerful number translation
services such as voice and fax to email, time of day routing,
call and fax broadcast, follow me or hunt group facilities and
other valuable call handling functionality. Information about
inbound calls (date, time, geographical area, duration) provides
valuable marketing information to the business.
Freephone Numbers Freephone numbers - typically with the 0800
prefix - are free of charge to callers within UK and to callers
on some mobile networks. The charges of the call are borne by
the organisation using the phone number, but can be as little as
2p per minute. Research has demonstrated that 61% of UK callers
are more likely to call these numbers than standard charge
numbers. 0800 marketing numbers offer an excellent opportunity
for businesses to dramatically improve lead generation.
0845 Numbers These have been described as local rate, but were
actually introduced as ""LoCall"" numbers. Customers can call
them from anywhere in the UK for just 3.95p per minute during
the day and 1p per minute in the evenings and at weekends.
Though some operators charge the business for inbound calls
received on its 0845 marketing number, Numberstore offers 0845
marketing numbers with no ongoing line rental or call charges -
a compelling reason for Internet Service Providers and companies
to make themselves more accessible to their subscribers and
customers throughout the UK.
0870 Numbers 0870 marketing numbers, historically referred to as
""national rate numbers"", offer all the advantages of 0845
numbers, though calls are charged at slightly higher rates. This
means that businesses may also share in the revenue earned by
the operators from their inbound calls.
Premium Rate Numbers While these are not necessarily marketing
numbers, premium rate numbers (090), are an excellent option for
technical support, chat lines, phone-ins and competitions. The
market for these services alone is valued at around