What You Must Absolutely Avoid To Write Copy That Sells
There are many ways and styles to write copy that sells but in
order to make sure that you are on the right track, there are
certainly things you must consciously avoid.
The following are what all copywriters need to avoid in order to
even write a reasonable piece of copy that sells.
1. Not focusing on the reader or prospect. Most people focus all
their marketing efforts on telling others about themselves when
they should really be focusing on the needs of the reader or
prospect.
2. Trying to present a professional image. Nothing is more
important than your reader or prospect's needs and desires. You
should always present yourself and your business professionally
but do not get carried away trying to create an image.
3. Presenting features instead of benefits. Having an endless
list of features of your product or services does very little in
selling if your reader or prospect do not see how these can make
his or her life easier, better, saves him or her time, make more
money or make them more comfortable.
4. Writing copy that is boring and not exciting. Just who would
like to read anything that is boring and dull, let alone sales
copy that attempts to sell something? Sales copy should be
written with lots of enthusiasm that would move people to take
certain actions.
5. Not understanding the demographics of your target audience.
If you do not understand who, where from and the needs of your
target audience, you cannot effectively communicate with them to
sell them. Target your sales copy for a specific market.
6. Not giving a specific reason for your reader or prospect to
take action. Always include some kind of incentive or reason for
your reader or prospect to take action on your offer
immediately. Examples would be like an "Act Now" bonus, time
sensitive offer, limited copies, etc. Not doing so might result
in your reader or prospect putting your offer at the back of his
or her mind and eventually forgetting it totally.
7. Not giving a guarantee that promises customer's satisfaction.
When you guarantee their satisfaction of your product or
services, you take away his worries and concerns about your
product and services. Assume your reader or prospect's risk so
there would no risk on his or her part. Only then the likelihood
of your reader or prospect buying from you becomes much higher.
There's almost no reason to at least try out what you have to
offer.
8. Not including testimonials. Including testimonials of happy
and satisfied customers of your product or services reassures
your reader or prospect that what you have to offer is good. It
also give them an impression that they can attain the same
results as your happy and satisfied customers.
When you are writing a new sales copy for your product or
services, always remember to check that you have not committed
the mistakes listed above if you wish to better your conversion
rates and make more people buy what you have to offer.