mobile phone ringtones : excessive advertisement

Following a flood of complaints by the consumers regarding misleading advertisements, rules are being imposed on ringtone ads. Ring tones and wallpapers ads are going to be regulated in order to protect consumers from signing up for the high rate subscription services. Many people have run up huge bills out of their mobile phones because of misleading advertisements, which don't disclose all the costs. With the help of the new rules, the UK mobile phone operators will be able to find out how high rate subscription services are marketed by the content providers. The rules however only talk about font sizes of the ads and about how prices should be presented in TV adverts. The deadline to abide by the rules is 30th August. The first ringtone to reach the top of pop charts is the extremely popular Crazy Frog. More than 100 complaints were received regarding the Crazy Frog ringtone. When buying the Crazy Frog ring tone, the consumers are actually signing up for a subscription plan. This plan enables them to receive a new text message every week for which they are charged