Wholesale Drop Shipping - What To Look For - What To Lookout For
Hard facts and insights from an experienced drop shipper that
will help any entrepreneur whether they are just beginning or a
seasoned veteran.
True drop shipping is defined by only three (3) players.
1- The CONSUMER who is the final purchaser of the product
2- The RETAILER who markets, advertises and accepts payment for
the product from the consumer.
3- The DROP SHIPPER who ships the product for the retailer to
the consumer.
Let's look at each player. We will assume that we all know the
consumer but retailers take many forms. Some are brick and
mortar stores or catalog companies and others are internet based.
Retailers bear the expense, time and creativity to show, market,
advertise, price, sell and collect payment for a product. Upon
selling and collecting payment for an item, the retailer then
sends an order for the item to the drop shipper and the drop
shipper ships the item to the consumer. The drop shipper
collects the wholesale price payment from the retailer. Drop
shippers generally have no relationship or contact with the
consumer other than shipping the merchandise. Sometimes a
product may be shipped with the retailers name on it. This is
called private labeling. There can be numerous variables and
special arrangements between the retailer and the drop shipper.
Visually the basic relationship in drop shipping is a triangular
one.
Retailers should look for products to sell that are direct from
the factory or as close to factory direct as they can possibly
get. Just one middleman can cause the final retail price to be
too high. Today the consumer is able to price compare with great
efficiency and speed. The retail price can make or break the
retailer with that same speed and efficiency.
Retailers should most definitely look for products that are
unique. Not cutesy unique but truly unique as in rare or 1 of a
kind. This sets you apart from other retailers and allows you to
markup your item for a greater profit. I know this is a tough
one to research but it is the most important part of retailing
today. Just look around you, everyone seems to be selling the
same things ! You may spend more time on this than any other
aspect of drop shipping but you are mining for gold. When you
find that unique manufacturer with truly unique products then
you can begin to file your gold claim.
Look for drop shippers who have a 100% satisfaction guarantee
with money back. Look for drop shippers who are comfortable
working with a retailer of your size and position. Look for drop
shippers who have a firm grasp of their inventory and who can
always ship what you sell. Look for drop shippers who are
responsive and eager to work with you.
Look out for drop shippers that pass themselves off as
manufacturers when they are a 2nd or 3rd tier middleman. Do some
research about the company and know with whom you are dealing.
Markets are too efficient to support many markups and you will
not be competitive with your prices. Look out for drop shippers
who are vague about inventory and shipping times.
Finding a good drop shipper is a lot like finding a marriage
partner. You need good compatibility, good communications and
someone who cares about you.
Good luck !
- Jim Hoyle