POWERFUL SYSTEMS TO MAKE YOUR BUSINESS RUN WITH OR WITHOUT YOU
When you are in business for yourself, you can never have too
much time management and organization. One of the most important
things to have are systems in place. Many successful
entrepreneurs I've met along the way have instilled in me the
power of having certain procedures down.
The best analogy I use for my clients is what I learned from
Michael Gerber's book, The E-MYTH Re-visited.
He talks about businesses that run like well-oiled machines
because of systems that are in place. McDonald's is one of the
best examples he offers. At McDonald's there's a pretty slim
chance that the owner will be there when you show up to buy your
Big Mac and fries. You see managers, you see cashiers, but where
is the owner? Even though he or she might not be there, I can
bet you the owner is confident that his or her team is doing
everything that needs to be done, because of the systems that
McDonald's has in place. They have their manuals, training
(Hamburger University to be exact...that's really the name of
it). Their team knows that every Sunday at 8am, there is a team
meeting. They know procedures for dealing with difficult
customers, know what steps to take in order to start and end the
day, and also know that the bathrooms should be cleaned
throughout the day, (okay, maybe not all McDonald's, LOL) Well,
you get the idea. They have many of their procedures down pat!
If you think about it, pretty much any franchise is really a
great example to look at when thinking of having tight systems
in place for your business to run...with or without you.
However, one might think, "Heck, I'm no McDonald's. I just make
homemade soaps, or I just manage a Hip-hop artist, or I'm just
an Executive assistant." You might skim through this article and
think, "It's really not a big deal. I don't need all of that
hassle."
And to you my friend, I have this to share....
You can save a tremendous amount of time if you build your
business better, work faster and smarter, but most importantly,
be able to take time off and relax, when you do have your system
running like a McDonald's restaurant!
Here are 7 SYSTEMS to get you started:
1. Create your own focus days. Create specific days that you
focus on various areas of your business and life, i.e. this
comes in handy if you have a full-time job and a side business
or two businesses.
You'll be able to set aside chunks of time; pay attention to
that particular thing and only that thing. This means, when you
are doing a sales call, that's all you are doing. If you are
writing bills and filing on Monday, you won't set up meetings
with clients on that day. As for a personal focus day, you can
use this example: Sunday is family day where you don't check
email, you don't call clients, you focus on the ones who should
count first.
Take a look at these articles that break it down even further!
And start to design your own focus days and see your schedule
begin to feel a bit better.
http://www.cob.fsu.edu/jmi/articles/focus_days.asp
http://www.90dayplan.com/article/manage.htm
The key is NOT TO OVER SCHEDULE. BE REALISTIC. You might try to
pack too many things in your day and then beat yourself because
you didn't accomplish them. Put it on the list and get it done
that day! The Art of Getting Things Done is a great to check
out. I love this book! It helps you with just your DAILY DRAMA
of dealing with your IN BOX!
2. Create a company manual or how-to guides. This can include
your mission statement, company history, product or service
overview, employee policies, job descriptions, customer service
tips, company goals, reward program for employees, etc... Anyone
should be able to read them with ease and duplicate the steps in
them.
3. Have templates of documents and contracts you use on a
regular basis. Some examples you should have: marketing intro
letter, follow up letter (i.e. send every three to six months,
depending on your business), monthly newsletter, invoices, thank
you letter (and make sure you buy thank you cards as well),
employee contracts, commission-based contracts, referral
contracts, consignment contracts, etc. Also take a look at Legal
Zoom for some samples of contracts:
http://www.legalzoom.com/legalzip/businessservices/index.html
4. Get that professional voicemail and fax system set up. For
those of you with the sexy music or real laid back voicemail,
"Whasssuuuuup!" (Wow, remember those commercials?) this tip is
for you. Okay, I'm exaggerating here; but in any event, you
might want to give up a professional number or voicemail,
instead of your personal phone number to a potential client.
Hey, image is everything! If you work from home or don't have a
business line as yet, try http://www.ureach.com. They have
affordable toll free and fax deals. Think of a friend or family
member with a great voice and have them do the message for you.
5. Create a filing system on your computer and off! Organize
your filing cabinets so that important files are easy to find.
It's easy if you mirror the same set up in your physical files
with the files on your computer, i.e.: Create a client's MAIN
FOLDER and then a folder for each client. Take out inactive
clients and create an INACTIVE folder.
I was once told by my computer technician, Andrew Grant, to
think of my desktop on my computer as a real desk. Wow, changed
my way of thinking! Don't have a zillion documents on the
desktop and you can't find them. When you are done working on
them, file them back in their proper 'virtual' folders. Just
like you would a desk. 6. Start building a database. It should
include a list of clients and business partners. You can do it
in excel or your business files in your PDA.
7. Communicate with Your Team Often: Schedule a regular weekly
and/or monthly meeting. Try to make it the same time and day so
that it becomes a habit and everyone has it in his or her
schedules. Don't have time to do it face to face? No problemo...
I use www.freeconference.com with my team. It makes it easy for
people who are not in the same city and you can have a large
number of people on the call when needed. Notice the key
word...FREE! What works for Gots To Have It is a weekly
Manager's meeting where managers discuss developments in their
departments, then once a month the entire team is on the call
and we go over company updates, exciting news, ideas, feedback,
employee of the month winner, etc.
The better the communication with your team, the higher your
business will soar!