Competing Online
There are more than a hundred websites; in fact the number of
website is exploding exponentially. If there were only a hundred
Web sites, you might think they would each get a lot more
attention, but that's not the case. If there only a hundred web
sites, no one would bother surfing the Web at all. It's the
large number of sites covering a large range of topics that has
caused hundreds of millions of people to go online.
Web presence is not a zero sum game. That's a term that
economist use to describe a situation where one person making a
gain means that someone else is making a loss. Instead, the more
people who play the Internet game, that surf and interact
online, , the more audience and money there is to go around.
Because of this, other sites aren't the enemy. Other sites are
your friend.
Here in Toronto, there is a district that seems to be saturated
with computer stores. You can get computer parts at great
prices. There is intense competition, as the different stores
compete on price, on the latest technology, on selection and
quality. If you think about it, these shops are all cooperating.
Even if the owners of the shop never speak to each other, even
if they despise one another, they make the district the place to
go for computer parts. And by offering such a huge selection
overall, they make sure that anyone looking for a part is sure
to find it there - no matter how obscure. In contrast, the
shopper at an unattached computer store may not find the desired
part.
The stores are in competition, but competition and cooperation
are not mutually exclusive. If you start an online site offering
currency trading education and three other sites do the same,
you are in competition with them. However your real competition
is the similar educational tools in brick & mortar bookstores.
If people start thinking that the web is the best place of tried
and true trading strategies, then it helps you all.
All that is passive cooperation. It doesn't require anyone to
directly make plans with anyone else. Most of the active
cooperation you are likely to be involved in will be with sites
that are not offering exactly the same products and services
that you are. Instead, you should try cooperating with sites
that share the same audience but different products. A site that
offers Country music may cooperate with a site that sells
Cowboys hats.
The overall point is that there is a large ocean of potential
clients out there, and when you cooperate with others trying to
fish in this ocean, you increase your chances of success. Better
to have 1% of a billion dollar market than 100% of a million
dollar market.
Think about working together with others online - learn from
people who are doing what you want to do. The internet market is
still growing - in both the number of users, but even the
current users' willingness to engage in commerce online. Be a
part of it - even if it's a small part, the rewards will blow
your mind.
Batsirai Chada (Author and Friend) Learn even more Web
marketing concepts, all contained in a FREE COURSE at
http://www.internetprofitmentor.com There you will find videos,
ebooks, and everything to help you make a living online.