How can you increase your profits? Part 2
Increase your profits as we have seen in the first part of our
lesson is easy if you know how to do it. We have seen that we
need to get more visitors; and now we will learn that we need to
increase the SPV. SPV means: Sale Per Visitor. The concept is
that with the same number of visitors, you close more sales. You
will need to know how to calculate a conversion rate. But don' t
worry, no need to be a crack in mathematics, there are very good
softwares out there to track your advertising, and they will
automatically calculate your conversion rate for you, and many
more data that you will need later, as you become an expert
affiliate. Explanation of the conversion rate(CV): A certain
percentage of people will buy something from your site. For
example: for 100 prospects, 5 buy your product: 5/100 = 0.05% =
CV. A good CV is between 1% to 10%. It is very important to
increase your SPV. Here is different ways to do that: add web
pages to your website, add new products to your website, update
your webpage by testing it, add audio to your website, add
testimonial, tweak existing content on your website add
paragraph to existing sales letters add more content to your
business, add software that shows you if the changes you made
make you money... the more words, webpages, and free products
you provide to your potential customers, the better it is. You
will need also to increase the sign up conversion rate. It is
the number of person who will give you their email address, so
you can follow up with an 7 days course, or ezine, or
newsletter, and then...close the sale. A good sign up conversion
rate is between 10% and 33%. Now you must act and try yo
increase your SPV.