Using RSS To Increase Your Pagerank
There are millions of dollars and multiple hours spent every day
trying to increase website traffic, by both ethical and
unethical means. There is so much demand for traffic solutions
that people will go to any lengths to get ranked higher in the
search engines. But did you know that you could increase your
traffic by about 20% right now, with virtually no effort?
Most times when you hear something like this I suggest that you
turn tail and run as it will normally lead to your site's
ranking demise. This particular method of boosting traffic,
however, is not a scam; it's not an unethical ploy; it is a
genuine method of increasing traffic via a future internet
standard. The reason that you can increase your traffic so
vastly is because you are getting in on the ground floor of a
new technology which will revolutionize the internet and the way
that traffic is distributed.
To understand what we're about to tell you, you need to
understand what an RSS feed is. Put simply, it's a standard
format for sharing your content instantly with users and other
websites. People can quickly get access to 'teasers' for your
latest newsletters, articles, blogs, content and more, and click
through to see the full version. This method of distributing
your information is very helpful because it basically generates
dynamic newsletters without spamming and without causing your
visitor any grief at all. In fact, many users find RSS to be
their preferred way to hear about updates as RSS is so fast,
user-friendly, and (most importantly) dynamic.
RSS feeds are often used by news sites or blogs, as the content
changes often enough to make it worth while. By using highly
targeted RSS feeds, you can improve your site's web content
without having to write it on your own - if someone offers you
an RSS feed of their site, you can add it to your site easily.
This provides you with a good content base which will keep
visitors coming back. The more information that people associate
your site with the more important they consider your site. The
more important they consider your site, the more important
search engines will consider your site. Providing RSS yourself
will get lots of people to link to you and so potentially
improve your search engine rankings. Why?
1. RSS feeds can provide good, relevant content for your website
- there are plenty of RSS publishers with themed content for you
to choose from. These highly-targeted feeds will often contain
your keywords, and so increase the keyword relevancy of your
website. This helps even more than you may think as the key
words will be within link or "anchor" tags. Search engines value
anchor tags almost as much (if not more than) header tags
(h1-h6).
2. RSS feeds can provide new, fresh content. When new content
is added to them, the old content drops off, making sure that
your website's content doesn't go stale. Most of your visitors
will not visit your site if they find that there is nothing new
between the first and second time that they visit it. If you
want to keep your visitors where they belong, you have to have a
good selection of content that is updated on a regular basis.
3. RSS feeds can get search engines to crawl your site more
frequently - daily in some cases. This helps your site to rank
higher in the search engines, and gives you an advantage over
your competition. Your RSS feed can do your SEO work for you.
RSS feeds can be great for getting your newsletter, articles, or
blog onto other people's sites, and that's very powerful, as
long as you make sure that your RSS feed is adding more to your
business than it takes. In some situations, you might find that
including RSS on your page makes visitors click away from your
site, as they find that site's content more interesting than you
- and people who click on RSS links might be less likely to
click on ads. Use caution with RSS feeds, or you could be in for
a shock.