How To Choose A Multi Level Marketing Company
If you have read any of the many financial books on the market
today, you will discover that the multi level marketing or
network marketing industry is exploding. There are hundreds of
companies out there. But how do you choose the one that's best
for you? This article will give you some tips and insights to
make your decision easier. Product The product is the most
important thing that you need to consider when choosing a multi
level marketing company. You must be passionate about the
product. Don't just like the product or kind of like it, but
totally and completely passionate about it. Why is this
important? You are going to be recommending this product to your
friends and family. Don't you think that they will be able to
tell if you aren't passionate about it? Sure they will! Any hint
of doubt will inflect on your voice, your mannerisms, and your
ability to close the deal.
First of all, you should use the product for 30 days before you
sign up as a rep. If you like it so much that you would use it
even if you weren't a reseller, then you have a winner.
Ask yourself this: If I tell all my friends and family about
this product and they do not buy it, will I really care? If you
truly are with the right product, you will not care. You will
just keep on using it.
Other product consideration questions: What other products are
similar to mine in the marketplace and how does the pricing and
quality compare? Is the product unique? What do I like best
about my product? What do I like least about it? It should be a
unique product or service with little or no competition.
How will I market this product? Online? Offline? Can you think
of a marketing plan in 5 minutes or less? If you have to think
about it, then it's not the right product. If you have 100
ideas, just flowing out of your head, then you are on the right
track.
What is your personality? Are you a fitness nut? Then maybe
nutritional products are right for you? Are you ticked off at
the current legal system? Then maybe pre paid legal. The product
must match your personality.
Company
Learn what you can about the company. Who are the founders? What
experience do they have? How long have they been in business? If
you get a new startup then you might have to deal with growing
pains and lack of support. If you are going with an established
company, then your growth potential is more limited. It's best
to stick with a company that is one to five years old.
The company should be keeping up with the latest technology.
Does the company have a website? How is it? Can people sign up
directly on the website? Do they have an email auto responder
system set up to follow up on your leads? Do you get a custom
web page? Do they set that up for free?
Another important consideration is training. What kind of
training does the company provide? Do you have to pay for it?
How much is it? The training cost should be less than $100. If
they are constantly pressuring you into going to expensive
trainings that are $500-3000 (and there are companies out there
that do that), then stay away!
What kind of people are involved? Anyone successful or famous?
Anyone in there that has already made a fortune somewhere else?
Has anyone in the company written any mlm related books?
The next area is compensation. Study the compensation plan. Run
the numbers to figure out what you need to do to make each
level. Talk to others in the company and figure out how much
they are making. Ask them to show you their check. Make sure
that they are making the check from actual product sales and not
from sticking product in their garage.
Do your due diligence on the company. The following are a few
websites you should look at in your due diligence:
Better Business Bureau- www.bbb.org Bad Business Bureau-
www.badbusinessbureau.org Federal Trade Commission- www.ftc.gov
Finally, ask around. Do a google search. See what you can dig
up. Don't sign up until you are completely satisfied that the
company is legitimate.
Bottom line, the multi level marketing business can make you
extremely wealthy but you must do your homework to make sure
that you are in the right company.