Targeted Traffic - Widen Your target
If you can imagine 3 concentric circles that look like a
shooting target, this represents our visitors. If you fire a
shotgun accurately, it will make a cluster of pellets in the
middle with a number of pellets in the middle and outer rings.
This represents the visitors to our website. The inner circles
represents those in our niche, the middle those not in our niche
but contain similar interests to those in our niche. The outer
ring is less targeted and the customer has a less chance of
being interested in your niche. If we use Rapidforex as an
example, this website promotes a Foreign Exchange Trading
Course, arguably the best available. Targeted visitors would be
interested in material about Forex. Less targeted in themiddle
ring would be after stocks, options and bonds type of
investments and the outer ring might represent those after any
kind of money making website.
The first type are easier to sell to because they're already
after information on this topic.
The middle ring may not know much about Forex but still be
interested to learn. In this case accessing the free material
and then frequent emailing will build up rappore until they may
be ready to buy. The outer ring are visitors that may be
interested but there's much less chance so we don't focus on
attracting them at all. People outside the outer ring are random
visitors and although you may make the occasional sale, it's not
worth putting effort into attracting more random visitors.
It's a good idea to have a sequel to your product to maximise
the earning potential of your email lists. Choose from the inner
ring if possible and then you can choose a product from a
similar niche so that you attract customers from your niche
aswell as new customers. This is how to widen your target.
For example if we take the establishment of the
Internetprofitmentor.com website, it is about making profitable
internet marketing websites, the middle ring might represent
home based business opportunities and the outer ring any money
making websites. There's now an overlap between this website and
the Forex website. We can now mail customers of the Forex
website and attract new customers interested in internet
marketing and home based business. A great way to widen the
target. It's all about adding value to your customers. Widening
your target helps do that.
If you didn't understand or would like a graphical
representation and much more info on this, visit
http://www.internetprofitmentor.com. Here I found a wealth of
useful and free information with over 12 hours of video and a
120 page e-book.
Hope you found this article useful and here's to your online
success!