The Simple Truth About Optimized Web Content
To rank well in any search engine, the words you write should
never be a second thought. They must be your absolute first
thought. Give careful attention to the words on your web pages
right from the very beginning of planning and designing your
website.
Content development experts know the one thing that causes
websites to win or lose in the search engines is Words. The
words you use and how you use them to create your content is
your best asset is to naturally market your website in the
search engines.
Why is that?
Website content that is "optimized" for the search engines
deliberately aims right at the very words and phrases people are
typing as search terms as they hunt for information or products.
It All Makes Sense
There is nothing mystical about it... it's as black-and-white
and sensible as it gets! Readers of web pages need to be
immediately assured that the page they land on is what they're
after. The page needs to be clear and on point.
It's the same for the major search engines. Just like people,
the search engines need to identify right away what a web page
is about. They need definite pointers and clues to guide how and
where they will list your web page in their reports.
This is done with the use of keywords. Targeting the best words
and phrases is done through keyword research. Research digs up
the niche words that people really do use; words that have a
good demand and low supply! Your website development must begin
here, to be a contender for high-ranking pages.
With well-designed, keyword-rich content pages that are linked
together using keywords, search engines are more likely to index
your web pages on Page One of their listing.
SEO Is A Guide, Not A Gimmick
Think of writing SEO content not as a ploy or a trick to get
better rankings. Think of it as it really should be, and that is
simply to help the search engines list your web pages in the
best possible way.
Search engine technology is advancing rapidly too. Shallow
repetition of keywords throughout the text will become a thing
of the past. Search engines will be looking harder and smarter
for relevance and meaning to be woven throughout a site's pages.
Why? So they can bring the most accurate and fulfilling web
pages back to the searcher. Period. Because without this
pinpoint accuracy, advertisers will not reap the benefits of
paid advertising. This one trend will motivate webmasters to
improve the relevance and resourcefulness of their web content.
People Demand Quality
People will continue to demand refreshing, informative content
- which is "who" the content is really and truly for. After all,
we only write a web page according to the search engines'
demands so people will find it.
It will be no coincidence when someone types a search phrase and
your website is either absent from view or is indexed highly on
the results page.
It will also be no coincidence that when someone lands on your
web page, they either click away from your highly ranked page
because the content is worthless, or they stay with you and
engage because the content is important and meaningful to them.
Just remember: Don't get "number bound" when you do keyword
research. Use common sense in keyword selection. Find the easier
words to market, words with a smaller audience. Then let nature
take its course to the bigger rankings.
It all happens because the content is built to tell a search
engine exactly what it wants to know. What is this page about?
All the rest is then for people!
Copyright 2006 Trish Andrews