Some Common Car Salesman Tricks To Watch Out For
If you have ever bought a car then I am sure you have seen some
of the things I am about to talk about here. The key is to be
aware of them and know how to counter them.
The dance begins on the car lot where the salesman or pack of
salesman jumps you as soon as you get out of your car.
Personally, if they do this to me I just leave. Anyway, when
they approach you it usually starts like this. Hi, I'm Johnny
ShowroomShark, are you looking for a car or truck today?" You
answer, they begin to lead you around and show you what they
want to show you. One way to take control immediately and put
them off balance is to say "I just want to look around by
myself" and take control. This is a big issue with car dealer
management; they ALWAYS want to be in control.
Next, assuming you find something you like they will now have
you come inside to see what kind of price they can get you, if
you balk they may say well just come in and let me get you one
of my cards then. What will happen in that case is that you will
then be introduced to a closer who will do everything possible
to get you to sit down and talk about making a deal.
If you are interested in negotiating on a car, here are some
other things to watch out for. One trick that salespeople will
use is to ask for your driver's license so they can make a copy.
Don't give it to them; they will use this as leverage when you
are getting ready to leave. Beginning the negotiation process
watch out for trick closing questions, the most popular of these
is a variation of "If I could would you?". It goes like this,
"If I can get $1,000 off the price will you buy today?" or "If I
can get your payments under $300 per month can I earn your
business today?" All of these are psychological closing
questions designed to get you to commit to a certain figure. One
way to counter this is to come back at him with questions such
as, "If I am willing to buy today will you sell me the car for
$1,000 under invoice?" If you have educated yourself on cost,
rebates, dealer holdback, etc. as I suggest you do, you can lay
all this on him too. Most salespeople will be completely
overwhelmed and dumbfounded that you actually know the cost of
the car better than they do!
Another trick is to hit you with astronomical payments and down
payments. For example, they may give you on a $20,000 car a down
payment of $5,000 and then $450 per month when it should be
maybe $2,000 down and $350 per month. One method you should
watch out for is called the "4 square". It works like this; the
salesperson will have a piece of paper divided into four equal
parts. In the top left will be the retail price of the vehicle,
in the upper right may be the down payment, the lower left for
your trade, and the bottom right the monthly payment figure.
This system has been used for years to make profit in the car
business. Again, the best way to counter this is to take control
yourself and don't play their game. If you want the car you tell
them what you will do and if they don't meet your demand get up
and leave.