The New Investor Special Report
The Nature of Stocks and Their Markets
Stock Brokers
Besides money, the only thing you need to start investing is a
stock broker. Your broker will be the individual or organization
that have execute your buy and sell orders. They will have an
account for you which is just like a normal bank account, except
that it can contain not only cash, but stocks and bonds as well.
Money from the sale of shares will go into this account, and
cash to buy shares will be taken from this account.
There are two types of stock brokers which you can choose
between, full service and discount. Each has advantages and
disadvantages, as discussed below. Full Service Stock Brokers
Full service brokers will give you advice and investment
recommendations. However, they do have very high commission fees
and are usually only suitable for investors who have a great
deal of money to invest and who do few trades. For penny stock
investment, the frequency of trading and the small amounts of
capital per trade make full service brokers inappropriate,
because their commission fees will be too high. You may be
required to pay as much as $100 or more to have your full
service broker buy you some shares, and just as much again when
you sell.
Discount Stock Brokers
Discount brokers can answer any investment questions you may
have, but they offer fewer personalized services for their
clients, such as making stock recommendations or giving you
portfolio advice. These are the brokers you see on television,
advertising $10 or $20 a trade commission fees. When you buy or
sell stock, you will be required to pay this lower commission
rate, and can therefore keep more of your own money in your
pocket.
As well, with discount brokers you can often monitor your
account and execute trade orders from your computer or through
an automated telephone system. With the computer system you are
able to see all of your open buy orders, check market indexes
and get stock price quotes. On-line discount brokers are best
for anyone investing in penny stocks, as you are able to check
prices anywhere there is a modem, and as many times as you like
throughout the day.
When you've chosen which broker you want to establish an account
with, simply contact them and they will help you fill out any
forms and set up your account. You generally will need an
initial deposit of cash. Getting your account running and ready
for trading is simple and should not take more than three days.
Buy Orders
When you want to acquire shares of a stock, you give your broker
a buy order. Make sure you have enough money in your account to
cover the cost of the shares, as well as the commission fee. You
will need to know the following;
1. The ticker symbol of the stock (i.e.- COMX is the ticker
symbol for Comtrex Systems) 2. The market the stock is trading
on (i.e.- NASDAQ) 3. How many shares you want to acquire. This
is also referred to as the volume. With penny stocks you should
always buy in multiples of 1000 shares, as you may be otherwise
subject to extra commission charges from your broker. 4. The
price you are willing to pay for the shares. A 'market' order
means you are willing to pay the best available price at the
time. A 'limit' order means you will specify a price which you
are willing to pay, and your trade will only take place if
shares reach that price. We strongly suggest the use of limit
orders, to increase you control over the transaction and to
avoid price volatility. 5. The duration of your order. For
example, you may keep your order good for just that trading day,
or have it good every trading day until it expires on the date
you specified, which may be weeks later.
Thus, an example order you might enter would be; "I wish to buy
6000 shares of Lore Diamonds, ticker symbol LOR, at 19 cents or
less. The stock is on the Vancouver exchange, and I want this
order to stay active until Friday of this week."
If the price of LOR hits 19 cents or less, your broker should
acquire the shares for you. You will find that 6000 shares of
LOR have been added to your account, and the money for them has
been taken out (6000 shares * $0.19 = $1140 + commission fee).
Sell Orders
A sell order is simply the reverse process of buying. Make sure
you know how many shares you have in your account when selling a
stock. Tell your broker; "I wish to sell the 6000 shares of Lore
Diamonds from my account. The ticker symbol is LOR, and the
stock is on the Vancouver Stock Exchange. I want to sell at 24
cents or higher, and keep the order good for the day."
If the price of LOR hits 24 cents or higher, your shares should
be sold and the money from the transaction (6000 shares * $0.24
= $1440 - commission fee) deposited into your account within
three days, ready to be used in another purchase.
Special Trading Notes
When trading on an exchange, investors either enter a bid price
(if they are buying) or an ask price (if they are selling). When
a bid and ask price meet at an agreed price, a trade takes
place. In other words, if you are willing to pay 24 cents per
share for a stock, and someone is willing to sell shares of the
same stock for 24 cents, you will exchange the shares for the
cash.
At any one time there are usually several buy orders and sell
orders all at different prices for a given stock. However, when
you check a stock quote you will only see the highest bid price
and the lowest ask price, representing the most that investors
are willing to pay for the shares, and the lowest price at which
shareholders are willing to sell, respectively.
Due to the 'best price' priority, your order to buy stock will
not get filled until all buy orders of a higher price are filled
first. Similarly, your sell orders will not get filled until
sell orders of a lower price are filled. For orders to buy (or
sell) stock that are entered at the same price as other similar
orders, preference will be given by the exchange in the order in
which they were received.
Unfilled Orders
Due to the above mentioned ranking order, and the often light
volume of shares trading, you may not always get your order
filled. You may put in an order to buy at a certain price, and
find that the shares did not trade at that price during the
duration of your order, and therefore you did not make the
transaction. There will be no broker fee when no trade takes
place.
Partial Fills
You may also find that you got your order partially filled. You
may want 8000 shares of a stock, but only get 2000. This is
because only 2000 shares were available at the price you had
stipulated. This applies to both buying and selling. If you
notice that this may be the case mid-day, you can respond by
adjusting the price of your order to ensure you trade all the
shares you want. You will not get an extra commission for that.
However, if your order spans several days and is partly filled
on more than one day, you will get a commission charge from your
broker each day you trade shares.
Canceling and Changing Open Orders
Buy and sell orders can be canceled or changed during their
duration. Consult your broker for more information about
changing open orders.