I believe Joint Ventures are one of the very best ways to grow your business...
Yet I know that many people struggle to find the right deals... and are especially challenged with getting their offers considered and accepted by their potential partners. An estimated 98% of JV offers get turned down.
Why?
...Because they are impersonal. Being impersonal is one of the best ways to shoot yourself in the foot. Always use your prospects name a few times (including once in the headline / opening sentence or in the subject line if it