Voice in Article Marketing from Homer to Today: The Power of

Article marketing in the fast paced rhythm of a high tech virtual reality reopens an archaic debate about the power of the written word. The art of marketing through articles is as old as poetry itself and can trace its history as far back as some 720 years before Christ, with the oldest written works known to human kind. The Iliad and the Odyssey were finally put into written form with the intention of disseminating a way of thinking, a voice if you will as would any article today. As the ancient Athenians knew, and the Roman senate later discovered, the art of rhetoric is not of a promotional nature, but of an empathic nature, thriving off the passions of both voice and ear. Publishing an article is to give voice to that which the rhetorician has determined as essential to ones discourse, by choosing wisely the time and place of announcement.

The art of disseminating ones discourse in and of itself is as old as the first Aedos. Bards and Poets from ancient Greece had no one plot of land to bequeath national pride, but rather smaller city nation states, as we do today amongst the private corporations throughout the electronic sea of virtual islands that float in an ocean of navigating information. What was it then to be Greek? It was in their stories, in their music and in their poetry. Three things made a person Greek. To be Greek was to share language, religion and Homer. One people over a great distance bonded through the voice of their Aedos (Bards, and Poets). Thought turned into words; into national pride and into power, through the awe of human