The success of a small business depends upon a steady stream of good customers. To build that stream of customer a business owner must examine five critical points in their business operations. This is the first in a series of five articles that examines those critical points.

Target Your Customers---The Key to Your Success

The heart of every small business is getting a steady stream of good customers. Other things can be less than perfect with your business, but without a steady stream of good customers, your business will eventually die.

If you worry about getting more customers to your business, you are not alone. The stress and worry of getting enough good customers is the number one reason small business owners lose sleep. (As a small business owner, you already feel this!)

The surest way to move your business to the next level is to focus on