5 Ways to Upgrade Your Existing Marketing Materials for Prac

In addition to direct marketing strategies you want to be sure your existing passive, or indirect, marketing activities are as effective as possible. When is the last time you took a good look at your existing marketing activities?

Here are some fast, easy (and free to inexpensive) ways to update and upgrade your existing marketing activities.

YOUR VOICE MAIL MESSAGE
Does your voice mail message give additional information about your business? Use this opportunity (you have a captive audience) to provide some additional information. You can mention your website or newsletter, promote an upcoming event, or offer a free report.

YOUR E-MAIL SIGNATURE
This is a chance to send a marketing message along with every e-mail that you send. Remember, e-mails are often
forwarded. Think viral marketing (if this term is new to you, check out Seth Godin. It