Discount Web Design
The web design that your business presents to the world helps
to form an image of your company and the level of work that can
be expected in the customer's mind. It is for this very reason
that having great web design is important to your company's
website. However, not all companies can afford to have
professional web design done for their businesses, especially if
they are a new start-up running off of the pocketbook of the
owner or if they are an individual who provides freelance
services. For these companies, finding an acceptable discount
web design option may be the only route available.
Having a website is a must even for the smallest businesses. A
website provides a useful tool for your potential clients to
visit to find out more information about your company, your
services, and what type of quality you can offer them. More and
more customers are shopping online and more large companies are
looking for specialized companies and freelancers online to
handle many aspects of their business, such as copy writing,
programming, and advertisement. It is more crucial these days
for those who sell merchandise and services to have an Internet
presence for these potential customers and clients to find them.
One discount web design option is to do it yourself by
purchasing software, such as Microsoft Front Page, that will
help you put together a professional website. This will require
that you have some skills in building a website using HTML or
some other programming language. If you have limited knowledge
in this area, then it may take you some time to learn enough of
what is needed to put together a good interactive site that will
attract customers to what you have to offer. Even still, the
quality may not be as good as what you can get from hiring a
real web design professional to do the job.
Many of these programs, including MS Front Page, also have a
What You See Is What You Get (WYSIWYG) site builder so that
users do not have to have any knowledge of HTML or other
programming languages. However, the most professional looking
and easy to navigate sites are those that were put together
using a programming language, rather than a WYSIWYG site
builder, because such programs are limited in what they can or
cannot do. A poorly put together site can turn customers away
before they even have a chance to learn about what you have to
offer, because they want to feel as if they are buying from
professionals so that they are comfortable handing over their
money. On top of everything else, you will also need to make
sure that, if you build a site, you know how to make your site
search engine friendly and easy to navigate
There are many options available for one to hire a professional
web design company. Such a company will most likely deliver a
product that is of a high standard and is also comparable to the
quality that appears on the websites of large businesses.
However, hiring such a company can be very costly. The more
references and experience a company has with large-scale
businesses, the more they will hike up their prices. This most
likely may not be an available option for those who are running
a start-up company out of their own pocket. It might be feasible
once you have some good profit rolling in but, until then, you
may need to choose a different avenue.
Another discount web design option is hiring a freelancer.
Although American, British, and Canadian freelancers may only
offer you a slight discount when compared to web design
companies, especially if they have skills that are just as
advanced and refined as the designers who work for big
companies, you can also find many freelancers in countries such
as India, China, and Pakistan who will do your job at an
extremely discounted rate due to the lower cost of living in
their part of the world. However, the downside to these
designers is that it is often hard to determine if they will
deliver the product on time or if there will be any
communication problems between you and the designer due to
language barriers. This can make getting your site finished a
long and frustrating experience.
Basically, a good quality 4-6 page site should only cost you a
few hundred pounds or so. Anything more and you are paying for
the kind of references and experience the company has, rather
than purely the quality of their work. Web designers that have
not worked with big name businesses and have not been in the
game for 10 years can have the same skills and produce the same
quality as someone who has. After all, when you think about it,
those large web design companies are probably hiring designers
with the same amount of skill and experience as many other
individual designers who are charging much less, since they are
out on their own and do not have the name of a big company to
back them up.
Adrian Lawrence is the webmaster of Discount Domains a leading
UK budget
web design provider. Please feel free to republish this
article provided a working hyperlink remains to our site.