This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing.

So, you have a list of hot prospects in hand; you need a way to get your marketing message in front of them with the hope that a reasonable percentage will call you. You decide that you want to send a postcard to each prospect.

You open the yellow pages and randomly select a printer.

After explaining what you want, she gives you a quote of eleven cents per postcard. That seems like more than you wanted to spend, so you call a few more printers. Several phone calls later, you finally get a quote that meets your budget--six cents each.

A week later you have the postcards in hand. You sit down with your list on one side and a pile of hundreds of postcards on the other side (if you aren