Before we begin, I want you to think about how many times you actually sought out an advertisement. How did you know where to look for it? Why did you choose that one? Whether you know it or not, the number of times you were exposed to the message has a huge impact on you. Also, the message and how it made you feel had a large influence on your response.

On the other side of the table, how do you know how well people are responding to your advertisement? If you are spending your hard earned cash advertising, you should be able to tell exactly what type of response you are getting and be able to track the performance of your ads.

The above are two separate but related topics that need to be evaluated when developing an advertising campaign. And as with all marketing programs, it begins with demographics and your expected return on investment.

Step One: Know your audience. Once again, what is your target audience? For a real estate investor, what type of property and owner situation are you looking for? What are your customer