Marketing is an integral part to any business, especially for a Virtual Assistance who has to rely on a professional and creative image. How you get the word out about your VA service can have a tremendous impact on the success of your business. Just throwing together a business card or brochure to hand out, or a quick website is not enough. You need to create a marketing strategy, one that will portray you as capable of creating an image for your clients.

Your marketing strategy is all about creativeness and communication. How you communicate your message will have an effect on how you are perceived in the minds of your customers. If your own marketing material is not enough to get the attention of your potential clients, or if they have a negative perception, then how can you expect them to have confidence in you being able to help them with their needs?

Having a clear idea of what drives your customer to buy can help you to communicate to them why they need your services and how you can create and maintain their image.

So how do you go about making sure that you are saying the right thing and portraying the right image, and that your potential client will keep you in mind?

1. Determine the objective of your marketing material. What do you want to accomplish with this piece of advertising? Do you want your client to call you for further information, do you want them to cash in a coupon or to bookmark your website for future reference? Give them a directive.

2. Decide who will be your target market. Are you trying to sell to a large corporation or to the mother of small children?