Question: How do I market myself online?
Answer: With a stellar cover letter and resume.
Okay, so let's get into the meat of this. You know that you need to market yourself, and you can do that with a stellar cover letter and resume. But, why is that so important? Let's think about this. When you apply offline for a job, you are competing with a handful of people (usually) and right there you have a better chance to get called in for an interview. Online jobs you are often competing with hundreds, if not thousands, of other applicants for the very same position.
In the "real world" you apply in person. Therefore, you can dress for success and put your best foot forward. You can impress them with your presence and personality. Online you can