The effective design is this one, which is maximum simplified, conformable to your users because they are your main purpose. This one, simply and clearly announcing what is your website about. This one, quickly offering the users exactly what they are expecting to see on your pages without being troubled with insignificant information. The big mistake made by lots of web designers is to project their activities from their own point of view, without thinking about user.

Factors, damaging the website design effectiveness