A great way to celebrate your achievements and capitalize on your successes is to share them with your clients, members, community leaders, and other influential decisionmakers. But how can you do that without sounding like you are bragging?

Tell the story of your success using one of these five approaches, which will work for newsletter articles, website content, and press releases.

Profile a Person Involved
Personal profiles are a great way to share good news. Instead of talking about your accomplishments directly, profile the people who worked on them or the people who benefit from them. If the profile is of a staff member, have them explain the challenges associated with the project and why the success is so meaningful to them. If you profile someone who benefits from the successful project, ask them to explain how his or her life has changed for the better as a result of the organization's achievement.

Analyze a Trend
Put your accomplishment in the context of larger trends within your community or national trends in your field. Use events and statistics from sources outside your organization to demonstrate how your success fits into a larger pattern (or bucks a trend).

Explain How You Did It
In an easy-to-follow format, provide your readers with clear directions on how to do something related to your accomplishments. What did you learn during the process that you can share with others? What can your newsletter readers do to help build upon your achievements and further your mission? Show your readers, step-by-step, how they can be a part of your success.

Create a Top Ten List
People love lists! Create a top ten list related to your accomplishment. Consider these angles: Ten Things We Learned on the Way to the Top, Ten Mistakes We Made Before We Hit It Big, and Ten Things We Do Every Day to Keep Growing. You don