Web sites are a major part of the tourism marketing success strategy used by international tourism promoters in the new millennium: tourism boards, Associations, lodging, tour operators, etc. If your tourism web site does not have these four primary elements clearly and quickly represented, you are missing opportunities and losing sales.

1. Creates a desire to use your tourism services, visit your destination or participate in your unique tourism option

2. Clearly informs prospects of travel and service benefits, options, sites, nature/environment, activities

3. Answer questions and concerns a typical visitor may have

4. Motivates prospects to contact you quickly (not your competitor) for more information, travel options and dates, answer questions and address concerns

If your site achieves all these goals, then the prospects that have visited your site will be more excited, motivated, qualified, informed and much closer to giving you a booking or visiting your country. This article is not about web design and layout theory, but why the written word and consumer psychology is a prime factor in influencing arrivals and sales.

Create a desire to Visit your destination or travel with your company

Prospective travelers may or may not choose to visit your destination based on what they read on your web site