On May 23, 2002, U.S. Customs Service and the Arizona Department of Public Safety served a search warrent at the Scottsdale offices of C. P. Direct, manufacterers of a penis enhancement pill called "Longitude." Before the bust, C. P. Direct had sold more than $74 million worth of pills that it claimed would enlarge penises.

What prompeted the authorities to focus on the company was fueled in part by the company