Are You Getting Bad Advice?

Are You Getting Bad Advice?

Copyright 2003 (c) Rosalind Gardner, All Rights Reserved.

There are only two directions any business can take. One is growth,
the other is decline. Outside factors such as market influences
eliminate stasis as a possibility.

To stay on the growthside of that continuum, business owners
have to keep themselves informed of industry changes. Continuing
education and research is absolutely essential.

During my own research this week, I came across an ezine with
Stick with One Guru Guidancein the subject line. I fully expected
that the title was crafted with shock value simply to grab the
readers attention, and that the article would in fact promote the
opposite viewpoint.

I was wrong.

In a nutshell, the author said that although there is lots of great
Internet marketing advice available, if you read the advice of too
many gurus, you will get confused, lose focus, and that complete
paralysiswill be the ultimate result.

My immediate reaction was to think how absurd. Without a careful
survey of many different viewpoints, you cant formulate your own
ideas and opinions.

Although Ive been in this business for almost 5 years, I still spend
time almost everyday researching topics relevant to my Internet
businesses.

My email inbox overflows with ezines and newsletter subscriptions.
I surf the Web to see whats new and what has changed in the internet
marteting realm. I regularly purchase and review newly-released
products and services.

Above all, I seek advice and learn from both my mentors and
those I mentor.

I cant imagine choosing between Corey, Marlon, Yanik or a dozen
others to be my only eBusiness mentor. All are extraordinarily
knowledgeable and each offers a unique perspective. I learn volumes
from each and every one.

While I agree that the plethora of prescriptions for internet business
success can be somewhat confusing, I trust that you, my dear
subscribers, have ample intelligence to wade through and determine
whose counsel is of value to you.

Basic study and organizational skills will help you avoid confusion. Take
notes, keep a business diary and bookmark pertinent web pages.
Categorize them in ways that make sense to you.

In summary, heres your prescription for Internet business success.
Get a balanced diet of advice by selecting information from all the
major gurus. Read, digest and use that fuel to boost your business.

After all, variety IS the spice of life!

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Rosalind Gardner is the author of '123eBusiness: A Beginner's
Guide to Online Profits' and the 'Net Profits Coach' ezine. Her
online success has been profiled in 'Secrets to Their Success'
and 'Six Figure Income' magazine. To learn more about how you can
build your own lucrative eBusiness, please visit:
http://RosalindGardner.com