A Perfect Online Ad!
Most people attempting to do business online not only
send out a great deal of email, they also receive it.
In order for your email message to stand out from the
crowd, it must be different and unique. Otherwise, it will
wind up getting deleted before it is read.
And, in order to be the "Perfect Online Ad" it only
needs two (2) "Key" elements:
1. A "Killer" Title.
2. An Email Link.
The Killer Title.
The Title must be short, no more than 6 to 8 words. Less
in this case would be more.
The very best Title I have ever seen in an email message
was just 3 short words long. It captured my attention
and enticed me to click on the link to visit a web site.
Can you guess what those words might have been?
It was a question.
All it said was, "What is this?"
And then it gave a url.
That was the extent of the message.
Your Title must be in the Subject area of your email message
and I recommend that you make use of one or more
action words to capture your readers imagination.
If you would like a FREE list of about 50 Action Words:
mailto:action_words@emailexchange.org
An Email Link.
The other "Key" element of the "A Perfect Online Ad"
is to include an email link in your message.
Yes, you could include a web site address, like the email
message with the 3 short words in the Title that got me
to pay them a visit.
But, placing an email contact for those interested to click
for further info will provide you with something a web
site might not; a future way to contact your prospect.
If you send out an ad with a web site address, even if your
prospect does visit your web site and then leaves, how can
you do a follow-up message to that prospect?
If you first get their email address, then send them the web
site address, then you will be able to send them our a follow-up
email message to help entice them to visit again for a possible sale.
And, what would be the "Perfect Follow-up" to the "Perfect
Online Ad"?
Respond with a short email message that is no more
than 5 lines of text long and DO include your web site
URL in this email message for people to pay you a visit.
If they just had your web site URL, they could easily visit
and you might very well never hear from them again.
But since you now have their email address, you can do
a follow-up email message to them in about 3 to 5 days
and keep yourself fresh on their minds.
Do not follow-up in just one day because many people
will set aside their email to read for another day.
After all, don't you find it annoying when someone starts
bombarding you with follow-up emails on a daily basis?
Give your prospects time to be impressed with your first message.
"A Perfect Online Ad" will bring you more response
and success than you can possibly imagine.
About the Author
A.T.Rendon is an entrepreneur and published writer.
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