Get going with design grid
Importance of Grids in design
Design grid can make or mar your site precisely depending upon
what you wish it to work for you. All users benefit from clear
and consistent Web site design, but for some users it is
critical . It is also critical for you that take design grid in
its right earnest. Design grid happens to be instrumental in
developing a site which is consistent, impactful and compelling.
On the web, success is often measured by how quickly and
effectively you communicate your ideas to the user. Design grid
undoubtedly provides one of the answers meant to serve that end.
So, are you design grid conscious in order to have a distinct
edge the way your site looks like? Here are a few nuggets of
wisdom and underlying considerations to leverage the potential
design grid.
Design wisdom in Cyberspace
With a lack of effective design grids, spatial cues and with
radically different approaches to navigation, it is far too easy
to get disoriented or lost on the Web.
In the long run, there is really no place on the Web for a
clever, quirky, or highfaluting design approach. Cyber wisdom
holds that one has to stick with a simple design, lucid
language, easy navigation applied uniformly and consistently in
design Process.
What purpose does design grid serve?
Users don't just look at information; they interact with it in
novel ways. Users seek clarity, order, and trustworthiness in
information sources, whether traditional paper documents or Web
pages. Effective page design can provide this confidence.
The spatial organization of graphics and text on the Web page
can engage readers with graphic impact, direct their attention,
prioritize the information they see, and make their interactions
with your Web site more enjoyable and efficient Points to ponder
Design grid is about the tactical decisions about what your
audience wants from you, what you wish to say, and how to
arrange the content to best meet your audience's needs.
The screen is smaller than a printed page
Graphic designers often create page grids that look great on
their extra-large monitors. In the process they forget that most
users cannot display more than about half of the typical Web
page at any one time, and only 10% of Web surfers ever scroll
the page.
Width of page graphics
Computer screens are typically smaller than most of the books
or magazines. A very common mistake in Web design is spreading
the horizontal width of your page graphics beyond the area most
viewers can fit on their 14-15 inches display screens.
Design grids for HTML pages
A Web page can be almost any length, but you are provided with
about 30 square inches at the top of your Web pages to capture
the average reader. This is all they will see as your page
loads. If all you offer is a big, slow-to-load graphic, many
casual readers will leave before they ever see the rest of your
Web site .
Graphic dimensions for web pages
Web page graphics should not be more than 535 pixels wide or
more than about 320 pixels high, or the graphic will end up
being too wide to print on letter size or A4 paper.
Design grids for Web pages
Consistency and predictability are essential attributes of any
well-designed information system. The design grids must provide
for the spatial relations among on-screen elements constantly
shifting in response to the user's input and system activity.
Grids bring order to the page
Current implementations of HyperText Markup Language do not
allow the easy flexibility or control that graphic designers
routinely expect from page layout software or multimedia
authoring tools. Yet HTML can be used to create complex and
highly functional information systems if it is used
thoughtfully.
How to get going with design grid
No one design grid system is appropriate for all Web pages.
Your first step is to establish a basic layout grid. With this
graphic "backbone" you can determine how the major blocks of
type and illustrations will regularly occur in your pages and
set the placement and style guidelines for major screen titles,
subtitles, and navigation links or buttons.
To start, gather representative examples of your text, along
with some graphics, scans, or other illustrative material, and
experiment with various arrangements of the elements on the
page. In larger projects it isn't possible to exactly predict
how every combination of text and graphics will interact on the
screen, but examine your Web layout "sketches" against both your
most complex and your least complex pages.
Design grid and the rule of thirds
One easy way to develop an eye-pleasing and functional site is
through a grid layout,because as Web designers switch from
tables to CSS rules, grids remain an important tool to use for
layout considerations Possibly the easiest way to layout a page-
whether Web or print - is through the use of a grid system
modified by the rule of thirds. The rule of thirds divides the
format into three equal horizontal and vertical sections so that
the viewer sees four basic points of reference.
Vertical stratification in Web pages
A Web page can be almost any length, but you've only got about
forty-five square inches "above the fold" -- at the top of your
page -- to capture the average reader, because that is all he or
she will see as the page loads.
The final word
Without a firm underlying design grid, your site will be driven
by the problems of the moment, and the overall design of your
web system will look patchy and visually confusing.
A balanced and consistently implemented design grid will
increase readers' confidence in your site and enhance its
usability.