Being Special as a Home Based Business.
By Business Coach Linda Fayerweather.

Developing a niche is so important to a home business. Many businesses feeling the pressure to be successful will serve everyone and anyone leading to a dilution of their message to the marketplace. Remember, for most businesses there are lots of potential customers. Developing your niche can help customers find you easily.

Here are the four ways to define your own niche:

~WHO are your customers? Examples: a professional chef specializing in family meals; a seamstress who sews customized maternity clothes; a researcher specializing in people looking for their birth parents.
~WHAT do you provide? Examples: a professional chef serving French cuisine; a seamstress who makes costumes for theater productions; a researcher specializing is detailed reports on businesses.
~WHERE are your customers located? Examples: a professional chef giving lessons in her local community center; a seamstress who redesigns old party dresses and sells them on the internet; a researcher for local history organizations.
~WHEN do you provide your service or product? Examples: a professional chef for weekend dinner parties; a seamstress specializing in wedding alterations; a researcher who does crisis research for business disasters.
Maybe these simple examples will give you some ideas on how to find and promote a niche that will help sell your business to eager customers. Big Companies talk about it because it works! Good luck.

(c) 2002 Linda Fayerweather
The Business Coach
mailto:coachlindafay@yahoo.com

***NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered, and you send me a copy or link to your reprint!***

ABOUT THE AUTHOR
Linda Fayerweather