Do web surfers really bookmark websites anymore? A good friend and very successful marketer online recently said to me, "Ron, bookmarks are a complete waste of time." It was said so matter-of-factly, that we were off onto some other topic in the next breathe.

A little later, as I was returning to the Breakaway Marketing World Headquarter, this very brief conversation popped back into my head and I asked myself... "Is he right?" "Are bookmarks a complete waste of time?" I visualized the favorites list that I've developed in my own browser's memory bank and I thought if I lost that list, I'd have to reconstruct it and I utilize my favorites folders constantly.

Bookmarks aren't a complete waste of time, especially considering that it only takes a couple minutes of your time to set up a bookmark link that will put your bookmark at the top of the favorites list every time.

There's a little trick that I'll share with you that you've probably never seen before and you can download a text file with the exact scripts to modify for your own use.

We're going to shift gears from bookmarks to autoresponders for a second, and as you follow along you'll see the connection. Trust me.

When I set up a new autoresponder series I always incorporate the following copy into the first message. Here's what it might look like...

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Hi New Autoresponder Subscriber,

Welcome. Thank you. Congratulations. This is just super!

If you