Sell Like an eBay Powerseller
There isn't a week that goes by without someone asking me how to
sell products on eBay. It's a great question! And I enjoy
talking about the topic quite a bit, but my answer is always the
same - sell like a Powerseller! Here's what I mean...
An eBay Powerseller is someone that generates $1000 or more in
sales for three consecutive months. You don't have look too far
on eBay to realize that the place is literally crawling with
Powersellers.
I've spent over 5 years studying eBay, as well as, buying and
selling products under several eBay IDs. I noticed that there
are two types of eBay Powersellers: 1. Niche Powersellers
2. On-Demand Powersellers
The Niche Powersellers specialize in a particular area -
like antiques, coins, dolls, etc. This particular area is a
hobby to these people and they are very good at finding products
at a low enough cost within this market to sell for a nice
profit. These Powersellers are hard to imitate.
One the other hand, the On-Demand Powersellers are not very
familiar with the products they sell, but they are very familiar
with what the eBay community wants and how they can go about
getting it. I call them On-Demand Powersellers because they seek
out products to sell based on the level of demand inthe eBay
community. These are the Powersellers that you should try to
follow.
A common misconception that new eBay users have is thinking that
all Powersellers are large retail outlet doing business on eBay.
This simply isn't true. The majority of the Powersellers that I
know typically run their business out of a basement or garage.
Ebay has a great way of leveling the playing field in this
respect. For example, a student can open an account and create
ads that are just as enticing as any large company that happens
to be selling the same products on ebay.
So how can you do business like On-Demand Powersellers?
That's actually an easy question to answer; obtain a seller's
permit, find a demand for a particular product, and then find a
wholesale supplier for that particular product.
A seller's permit will allow you to purchase products for
wholesale from wholesale venders. This is the first thing any
legitimate wholesale company will ask for, and if you don't have
one, they could very likely not do business with you. You
can obtain a sellers permit at http://www.businessnameusa.com
You can find the demand for numerous products on eBay by
using the eBay 'Hot Items' resource (in link below). This
resource consists of (among other things) a 40+ page pdf
document that lists which items are hot sellers in the numerous
categories. The data is usually for the previous 2 months.
Find out 'What's Hot' on eBay at
http://pages.ebay.com/sellercentral/whatshot.html
After
you've identified which items were hot sellers, go to eBay's
Advance Search and conduct a search for those products to make
sure they're still hot sellers (have plenty of bids). Also do a
search for the same product with the 'Completed Items' option in
the Advanced Search checked. This will show you which auctions
sold and how much they sold for.
Once you have a product in mind, do a search on Google for the
manufacture of the product. When you get to the website, look
for a contact number, or a 'Dealer inquiry' number. This
information is also usually on the box of the product itself, so
it may take a run to your local store if you don't have any luck
on the web.
Give them a call. Inform them that you run a business and are
interested in becoming a dealer of the product. Most are very
helpful in getting you setup. However, be aware, some may have a
minimum purchase order. Never the less, if you did your eBay
research correctly, you'll know how much these items have
recently sold for, and how much they are currently selling for,
thus, you can be pretty confident that the money will be made
back.
I recently came across two Powersellers that are extremely
successful doing with this process. One Powerseller had sold
over $100,000 worth of those little robotic-vacuuming-Frisbee
thingies in 60 days! The other Powerseller does extremely well
selling dog chews. Both Powersellers simply identified the
demand for these products, then sought out the manufactures and
became dealers... the rest is history.
Sincerely,
Michael Ellis