Making Money Online with Google AdSense
Many marketing professionals are using Google to place targeted
ads in front of prospective customers. This is increasingly
effective due to the highly targeted nature of Google AdWords.
Google AdSense, the other side of the online advertising
equation, allows website owners to make money by provided
contextually targeted ads to their website traffic.
Providing targeted ads to your online visitors creates a better
user experience and communicates your knowledge of the audience
you serve. Google AdSense automatically delivers text and image
ads that are precisely targeted to your site and your site
content through the Google AdSense advertising system.
If you're involved with an affiliate program such as commission
junction, you know that signing up with, and maintaining
relationships with advertisers is a full-time job. With Google
AdSense, Google manages the relationships with advertisers for
you, making the process simple and easy to manage. Once you
place the appropriate code on your website, the AdSense program
requires basically no maintenance.
How You Make Money
When you display Google ads on your website, you create the
potential to generate revenue. Google places relevant
cost-per-click and cost per thousand impressions ads into a
real-time auction and lets multiple advertisers compete against
one another for displaying their ad. The auction takes place
instantaneously and when it's over AdSense automatically
displays the text or image ads that will generate the maximum
revenue for a given page, resulting in the maximum revenue for a
web site owner.
Ads Are Updated When Your Content Changes
Google AdSense technology analyses the content of your web pages
and delivers ads that are relevant automatically, no matter how
many pages of content your site may have. As your content
changes, Google's ads change to match.
Google Ads Can be Customized in Look and Feel
AdSense allows you to customize the appearance of your ads to
fully match the look and feel of your site. As of the writing of
this article, Google AdSense provides more than 200 colors and
24 pre-set color palettes to choose from. Additionally, you can
create and save your own custom palettes using a point-and-click
color selection tool which is relatively simple to use. This
ensures a consistent user experience for those browsing your web
site.
Track Your Earnings Online
The key to making money with Google AdSense is to monitor your
ad performance with customizable online reports. These reports
are available online and offer details regarding the number of
page impressions delivered, clicks, and click-through rate. You
can also track the performance of specific ad formats, colors
and pages, allowing you to spot trends quickly and easily. The
reporting tool lets you group your web pages however you want,
so you can gain insight into your earnings by viewing results by
URL, domain, ad type, and category. When you spot revenue
trends, develop more content for your site in the areas that
produce the highest Google AdSense revenue.
If you are interested in getting started as a Google AdSense
publisher, just go to your web browser and type in Google
AdSense. You'll find information about the program and a link to
the program registration form. Signing up is pretty easy. It
only takes a few minutes to apply online for both content and
search ads. Once you're approved, you simply need to log in to
your account, copy and paste a block of HTML code into your
existing ad server or directly into any of your web pages.
Relevant ads start to appear on your web pages right away, and
you start making money from the first impression or click.
Be sure to evaluate the effectiveness of your program at least
once per week. Doing so allows you to determine what type of
content is driving the largest percentage of your online
advertising revenue. As mentioned previously, when developing
new content for your site, be sure to focus on the areas that
are driving the greatest ad revenue as indicated by your online
Google AdSense reports.