MLM Training - How to Overcome Phone Fear
If fear of phoning stops you or the people in your organization
from making calls, then none of you will make much money.
Prior to becoming involved in network marketing, I was a member
of the U.S. Navy's Underwater Explosive Ordinance Disposal Team
(the Navy's bomb squad). I learned many great lessons there that
helped me with my MLM business years later, one of which was
overcoming fear.
In the Navy, what allowed people to overcome their fear of
defusing bombs under water was simple: Drill, drill, drill - and
when you're sick of drilling, drill some more. Overcoming fear
did not mean read, read and when you're sick of reading, read
some more; that doesn't make someone skilled at defusing bombs.
By the way, drill means repetitiously going over something to
learn it well.
It's the same with getting appointments. Not that reading and
learning the way bombs go "boom" and phones go "ring-ring" isn't
important, it is. Reading or studying is only one part of
knowing something and getting effective at it.
Why Some Distributors Quit
Just think what would have happened if the bomb squad trainers
ever told the bomb squad to go home and read about the most
common ways a bomb blows up, and then sent them out by
themselves to defuse a bomb. Yet that's what Network Marketing
leaders are often guilty of - asking their new distributors to
go home and make their list of prospects. They're given a sheet
(sometimes) of objections they "might" encounter, and then are
told to call their prospects and invite them to take a look at a
great business....BOOM! Ever wonder why that new distributor
disappears within 30 days?
Start with a Script
Very often I've heard people say they don't/can't use scripts.
That's fine. Write down what you plan to say anyway, because you
need to get comfortable with making your call. You'll need to
repeat it several times. It's very helpful to "invite yourself"
into a tape recorder microphone. Listen to the tape and ask
yourself "would I accept that invitation?"
One of my scripts went something like this:
You: "Hi, John, this is Sue. Do you have a minute or did I catch
you at a bad time?"
Them: "No, I have a minute. What's up?"
You: "Great, are you open to a business outside of ________(what
they currently do for a living)?"
Now, here are some likely responses you'll hear:
COMMON OBJECTIONS AND QUESTIONS
* What is it? * Is this a pyramid? * Is it Network Marketing or
multi-level marketing? * Is this sales? * What would I be doing?
* I'm too busy, I don't have time. * What is the investment?
Here are the steps to take: Step 1) Drill
Step 2) Drill
Step 3) Drill
These are the questions and objections! You know what they are!
Drilling these beforehand is like knowing what's going to be on
the test!
How I finish the invitation: You: (This was already stated, but
I put it here again so you get the whole sequence.) "Great, are
you open to a business outside of ________ (what they currently
do for a living)?" The most common response is: Them: "What is
it" This is exactly what you want them to ask. You: "Do you have
Internet access?" (If not, send them the Brilliant Compensation