MLM Training - The 3 Booby Traps of Network Marketing
Let's start out with defining the word booby-trap: a situation
that catches one off guard; a pitfall; a hidden hazard. The
reason I chose "booby trap" is because the subjects I'm going to
explain to you can in fact catch you off guard and be a hazard
if you're not knowledgeable about their existence. There are
three phases that one goes through as they advance (if they do)
in network marketing - each can be a booby trap to the
individual.
Introverting
The first phase is what I call Introverting. Introverting is
defined as: To concentrate upon oneself or what one is doing. So
how can we use this definition in network marketing? Normally
introversion occurs in the very beginning of one's career in
network marketing. The indicators of someone introverting are
when one is greatly concerned with what he or she LOOKS or
SOUNDS like to others. When they're studying or practicing
scripts they're so focused on the actual words that they don't
communicate the meaning or concept to the prospect. What they
say sounds stupid - like they're scared or uncomfortable. Their
voice shakes and they sound very unsure of themselves - which
communicates, "I don't believe in what I'm doing" to the
prospect. See they're not focused on the prospect - they're
focused on SAYING the right thing. Therefore the concept of what
they're saying doesn't REACH the prospect.
So if you're a new person and you are constantly thinking about
what other people think about you - you must get past it. Here's
how to get past it: 1) Drill - which means repeat something over
and over, what you're going to say BEFORE you get in front of a
live person. 2) Focus all your attention on the prospect and 3)
Get into such a high activity that you don't have time to focus
on your fears.
When you confront what you fear enough times, you fear it no
more. As you CONTINUE to do this, you will start focusing on
DOING IT instead of worrying whether you CAN do it or not. Then
something bizarre will happen. You'll sponsor someone in the
business. And on that day you'll realize you really CAN do it.
Distributors who do not get out of introversion end up trapped
by it and either quit or don't succeed. They are also the ones
who say, "The MLM business just isn't for me." Or they will
claim the WHOLE industry doesn't work. Every time I see or hear
this I think, " Wow, should I send my bonus check back to the
company - EVERY MONTH - because somebody says the industry
doesn't work?" Of course it works. But the first barrier you
have to get past is what other people think of you. Okay, so for
this discussion, pretend that you actually get past yourself
(introversion) and into activity. You start bringing people into
your home business and you feel wonderful. You get real
confident and it almost seems effortless to bring people into
the business. The people that are still in introversion are
almost mesmerized by your abilities and want to know your
"secret." When they hear the secret they're shocked that it's
the same old stuff. There is no secret. The primary difference
is one is out-of-introversion and DOING IT and the other is
still worried about what people might think and are "TRYING" to
do it right.
DOING IT ALL
The next trap I've called DOING IT ALL. The success of being
able to sponsor people eventually becomes a booby trap as well -
and it is very well concealed. The person has sponsored several
people and has been praised so much by his or her peers for the
ability to sponsor people that they identify themselves as "the
person who can sponsor a lot of people." Meaning their identity
gets stuck to that one activity. I've seen people sponsor 30,
50, 100 people and just keep on doing it. Waiting for someone to
be as effective as they are. Occasionally one might sponsor
someone who has gotten past introversion in another field, but
normally not. The symptoms of DOING IT ALL are statements like,
- "None of my people are doing anything!" - "How do I motivate
my downline?" - "I keep sponsoring duds." If this is you -
you've watched very valuable, very capable people fall through
the cracks. You're adding people as fast as they're dropping off
the other end.
You are delusional to think you're going to find someone who
will get past introversion without your help! Stop it. You're
doing the industry a disservice because it generates a higher
failure rate in the industry. You're doing yourself a disservice
because it can be very disheartening to sponsor all these people
thinking you're going to be making a ton of money on them only
to see them quit within a month or two. You must train the
people you sponsor. If you're unwilling to make a leader out of
the person you're sponsoring - don't sponsor them! It takes
great patience to train people. You have to sit through the pain
of listening to them present - WARNING - don't do this on an
empty stomach. You want so badly to save them - you can't... if
you ever want to make a lot of money in network marketing. Doing
it for them only handicaps them. You cannot do it for them - you
must train, train, train, and when you think they will never get
it - you train some more. They will get it when YOU get enough
patience. By the way, don't stop your training until you see
that your distributors can properly train THEIR distributors. If
you don't do this step your organization will not move past the
3rd level. You won't build a Christmas tree (better than saying
pyramid J), you'll build a diamond. All your volume will be up
in your first 2-3 levels.
Velvet Rut
The final trap is what I call the VELVET RUT. You're making 3- 7
thousand dollars a month and the thought of going back to
recruiting again is daunting. The reason I call it the velvet
rut is because you're making just enough money to keep you in
the game - so it's kind of comfortable, but because you're not
making the money you've dreamed of it's still a rut - therefore
a trap. Go back to work and sponsor 3 or 4 more and build them
into leaders. GET YOUR DREAM. I hope this is of some value to
you,
Tim Sales
www.brilliantexchange.com
www.mlmbrilliance.com
www.professionalinviter
.com
www.timsalesnewsletter.c
om
About Tim: In 1989, near the end of an 11-year tour with the US
Navy Underwater Bomb Squad Team, Tim answered an ad in the
Washington Post newspaper that led him to his first and only
network marketing company. Five years later his network
marketing income rose to over $150,000 per month with over
56,000 people in his organization. His most noted contribution
to the Network Marketing Industry is the "Brilliant
Compensation" presentation and he is a highly respected mentor
and trainer for the entire MLM industry. Be sure to get his free
monthly MLM training newsletter, filled with the practical and
proven strategies Tim used to successfully build a downline of
56,000 people around the globe. Get the newsletter and have the
first issue sent immediately to you by going to www.brilliantexchange.com