MLM Training - Five Rules to Follow When Prospecting in Your
Warm Market
Forget for a second that you're in network marketing. What if
you were starting any other kind of business like a retail
store, a salon, or a construction company. Where would you get
your customers? Your employees? How about business partners?
Where would you find them? In one or more of those categories a
friend, acquaintance or family member might be the right fit,
maybe not. Maybe they know the right fit. Somehow it always
works itself back to an acquaintance, a recommendation or a
referral. This is called your "warm market."
Life seems to be a series of experiences brought on by
connections to other people. Your job as a Networker is to
connect the bridges together and move past the disinterested in
a professional and honest way, without "pushing." Most all
businesses begin this way.
Your warm market can be one of the greatest resources to your
MLM business. Dealing with family and friends can be a blessing
or a curse, but if you want your family and friends to continue
to respect you, give you referrals, be your customer, and
possibly say "yes" to your presentation, I recommend you follow
these five rules to working with your warm market:
Rule #1 - Hold your tongue. Don't ever insult someone for
his or her decision not to participate with you in your
business. Don't tell someone they're stupid for not doing
business with you, even if it is the way you "talk to your
brother." It's unprofessional and out of place.
Rule #2 - Be wise. "No" rarely means no. That same
brother in three weeks or three years could lose his job. If
you've made a fool out of yourself, not only will he not do the
business, he will beat you to all of your friends and tell them
about the "scam" you're in. All of this because "you told him"
how stupid he was. That's not wise.
Rule #3 - Deal with it. For 10 years I've dealt with
objections, concerns, past failures, bad experiences, etc, which
have all taught me how to successfully handle these issues. The
good news is that all of these objections are resolved and
discussed in the "Brilliant Compensation" presentation. Just as
an experienced dentist knows that treating teeth is the easy
part and the hard part is dealing with the patient's
"baggage"... like the time the "other" dentist stuck a six-foot
needle in their gum when they were 14 years old. "Dealing" with
these issues is what "wins" the patient. Once the trust is
established you've got them for life or until you decide to stop
servicing their needs.
Rule #4 - Yes or No. Some prospects just take one
conversation to be won and some prospects take 10 conversations.
(Nine of those conversations resulted in a "No" answer even
though "No" was never stated.) If you take the thought process
as being that either the prospect says "Yes" or "No," then
you'll miss the art of communication and networking.
Suppose your company has 20 products. If your prospect says
"No," find out what they are saying "No" to. Are they saying
"No" to all 20 products? Are they saying "No" to "I don't want
to diversify my income?" No to "I don't know anyone who needs or
wants any of your 20 products?" That's a lot to say "No" to. I
recommend that you find out exactly what your prospects are
truly saying "No" to.
Rule #5 - Don't be a bug. Do not ever "bug" family and
friends about your company. Sometimes Networkers get extremely
focused, which is good, and it should never be suppressed. Focus
is what creates "eliteness." Just be disciplined as to what and
who deserves that focus. If it's a friend or family member who
clearly isn't interested, quit wasting time there and go get in
front of people who do want this.
And there you have it - five rules to follow when working with
your friends and family.
Much respect and admiration to you,
Tim Sales
www.brilliantexchange.com
www.mlmbrilliance.com
www.professionalinviter
.com
www.timsalesnewsletter.c
om
In "Rule 3" Tim talks about the "Brilliant Compensation"
presentation, which is the industry's official professional
explanation and resolves your prospect's objections and concerns
about network marketing. To learn more about this movie
presentation please visit www.mlmbrilliance.com
About Tim: In 1989, near the end of an 11-year tour with the US
Navy Underwater Bomb Squad Team, Tim answered an ad in the
Washington Post newspaper that led him to his first and only
network marketing company. Five years later his network
marketing income rose to over $150,000 per month with over
56,000 people in his organization. His most noted contribution
to the Network Marketing Industry is the "Brilliant
Compensation" presentation and he is a highly respected mentor
and trainer for the entire MLM industry. Be sure to get his free
monthly MLM training newsletter, filled with the practical and
proven strategies Tim used to successfully build a downline of
56,000 people around the globe. Get the newsletter and have the
first issue sent immediately to you by going to www.brilliantexchange.com