Data. Most people think it is a term relegated to the kingdom of geeks.
However, in todays world your data is your life. Chances are every piece of data you might ever rely upon to make an important decision has been reduced to a digital format and resides somewhere on your computer's hard drive. Improved functionality and productivity are the benefits. However, on the flipside one wrong click, one nasty virus, one untimely power surge or unhappy employee and that data is gone forever!
Data loss can cost your company uncountable hours in lost productivity and revenue. In addition to the direct loss of a potentially unlimited amount of data (and the payroll hours that it took to generate that data) your company