The importance of customer service is always
talked about.However,many companies do not
follow through with this important subject.
Companies will spend an enormous amount of money
in advertising to attract new customers.They are
just wasting their money,if they don't satisfy
their present customers.What does your business
need to do to win the customer service war?

1. Surprise

Give customers extra special service and you will
win their loyalty.Do something unexpected.For
example,you could send an email to thank them for
being a good subscriber to your newsletter or a
great customer.You may even throw in a free report.
This would not take very long and I am sure they
would remember it.

2. Be Prompt

Follow up all your emails in 48 hours or less.You
should aim for 24 hours or less if possible.Use
autoresponders to help you out as much as possible.

3. Resolve Complaints

Don't take complaints personally.You need to listen
to the complaint and take action to resolve it right
away.A customer could have a valid point that helps
you strengthen a weakness in your business.After
resolving the complaint,a few days later send out an
email thanking the customer for bringing a problem
to your attention.Over 99% of your complaints,you
should be able to satisfy the customer.

4. No Problem

Take care of all customer issues gladly.Your customers
will love you for it.

5. Priority

Customer Service should be the first thing,you attend
to every day.The objective of any company is to
maximize profits over the long term.You can compete
with the "Big Boys" and defeat them soundly with
exceptional customer service.

Customer Service may be one of the least exciting
things,but long-term your business depends on it.In
this day of age,customer service is forgotten.The best
benefit is that it costs you nothing but a little time
for great service and your sales will benefit from it.