7 Job-Winning Insider Tips for Freelancers
Working as a freelancer can be a fabulous opportunity to earn
money. Some small business owners use sites such as Guru.com and
Elance.com to supplement their income and attract new clients,
while others work full time providing freelance services.
Whatever your situation is, you want to win jobs you apply for.
Throughout the hundreds of interactions I've had with
freelancers, I've noticed a pattern that separates freelancing
professionals who get jobs from those who don't. Here they are
in a summarized format:
1) Customize your Proposal Customizing your proposal shows
you've taken the time to read the job description. If you are
applying for a larger job, consider tailoring your resume to
match the job. When a freelancer submits a customized proposal
it tells me she is more likely to spend the time it takes to do
a quality job.
2) Perfect your Sales Pitch Keep in mind your bid is a sales
letter. Those who persuasion in their proposals are far more
likely to win jobs than those who do not. And even if you don't
consider yourself an expert in sales letter writing, don't be
discouraged. The vast majority of freelancers make no effort on
this, and their proposals sound something like this: "Hey, I can
do this. Contact me for more info." Hardly persuasive. Even a
small effort at writing a persuasive proposal will make you
stand out in a crowd of applicants.
3) Provide Examples Just as you should tailor your bid to each
job, provide examples of your work that are relevant to the job
you're applying for. You don't need to list everything you've
done, just 2-3 highly relevant examples. Employers want proof of
your skills.
4) Provide Clear Communication Good communication starts with
providing multiple ways for a potential employer to contact you.
In addition to traditional methods of communication such as
phone and email, add your instant messenger information.
Employers often want to conduct brief interviews through instant
messaging, so encourage that.
5) Follow Up If you haven't received a reply, contact them
again. If possible, provide several new samples of your work,
and possibly some comments on how you intend to complete the
project. When I am managing dozens of projects, a freelancer who
follows up often makes me look at his bid again. This is very
important when you are trying to differentiate yourself from 50
other applicants.
6) Provide a Customized Sample I remember a time when a
professional created the custom script I needed, showed it to
me, then submitted his competitive bid. On my end there was no
risk of hiring this person - the project had been completed! Of
course this is somewhat risky for the person bidding for the
job, but you don't have to create the entire project - just show
the employer that you are capable of doing the job.
7) Exude Confidence If you have the skills needed for the job
you are applying for, show confidence in yourself. I've seen far
too many freelancers begging for a job--which is very
unprofessional. Also avoid bidding for wages far less than
you're worth. Create a portfolio that makes employers "beg" to
hire you.
Employers looking to outsource are worried about losing time and
money with freelancers who don't perform as they should. The key
to successful bidding for freelancing jobs is to prove you will
provide quality work within time and money budgets.