Bigger, Better, Faster
It seems we are obsessed with the concept of "Bigger, Better,
Faster", however in the world of technology, it might very well
be "Smaller, Better, Faster". A few short years ago, the 486 was
the hot machine, and yes I still have one. It is now relegated
to running a few old DOS programs I just can't bear to part with,
and my first cell phone was an absolute clunker.
However, it seems that making things smaller is pretty much
restricted to the hardware. Because the capability is so much
greater, it seems programmers have gotten sloppy, and could care
less if the program runs efficiently. Gone are the days when a
program had to run in a minimum amount of memory. Disks store
more data than ever, but in a smaller package.
But wait - we are discussing "Apples and Oranges" here. Yes, the
physical size has gotten smaller, but the capacity has lived up
to our original concept of "Bigger, Better, Faster". We are
still near the very beginning of computers and who knows what the
future will hold.
There is one thing however that will not change - enter the human
equation. The new and inexperienced are joining the masses, and
are ripe for the "plucking". Like magic, their email addresses
become known to the world, and the offers start rolling in. The
con artists have simply had a change of venue, and are pursuing
them relentlessly.
Some people really believe that they have been selected to be in
the Internet Version of "Who's Who". That con goes back many
years, and now there is a new audience to rope in. The old
version of someone who found money, and will share it with you if
you give them a good will deposit has changed a bit. Today,
someone has stolen money from a backward country, and want you to
help get it out. Of course, you will need to show your good
faith.
Almost every con you encounter actually predates the computer,
and has simply been brought up to date. We receive hundreds of
emails, and they all promise immense wealth in a short period of
time. And here is the best part - you don't have to work. Well,
if that were the case, we would all be sitting in our "skivvies"
and telling our boss to "forget about it".
Folks - that is just not the case. Can you earn a living on the
Internet? Sure! But guess what - you still have to work for it.
Forget about the "get rich quick" plans - they don't work. If
they did, we would all be rich.
Find yourself a "niche" that you can promote. Many people have
done this and are making a respectable living on the net. Get
yourself a domain name, build a website and market it. The world
will not beat a path to your door. If you don't advertise, like
any business you will not succeed. There are plenty of places to
place your ads. Some are free and others are not.
Ezines are a good bet. They are being distributed to people who
have asked to receive the information. If they are a match for
the market you want to target, they should be high on your list.
Ezines that have a very large subscriber base, that are not a
match for your market are normally not a good deal. Advertise in
smaller ones that are.
Forget about automatic submission software that sends your ad to
FFA sites - it is a waste of money. The ad you submit, will in
all probability never be seen by a human. The only people making
any money from this submission software are the people selling
the software.
People running the FFA sites get thousands of submissions a day
this way. They automatically drop old ads in a matter of seconds
to make room for the new. What do you think the odds are someone
will stumble on their site and see your ad. If you are going to
place free ads on a website, make sure they have a life of a week
or so.
While "Bigger, Better, Faster" might be appropriate in describing
available hardware, it does not replace known and proven
marketing techniques. The fact that you can send your ad free to
large numbers of people, doesn't mean it will be read. To make a
living on the web, you still have to "earn it".
About the Author
Bob publishes the free weekly "Your Business" Newsletter
Visit his Web Site at http://adv-marketing.com/business to
subscribe. As a bonus, get 40,000 FREE E-Books from
Larry Dotson, when you visit http://www.ldpublishing.com